diff --git a/pages/about.php b/pages/about.php
index 878cc42..231c303 100644
--- a/pages/about.php
+++ b/pages/about.php
@@ -7,21 +7,21 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"About Us","title":"The Complete Digital Signage Solution","description":"An Oribi Technology Services company, OTS Signs delivers enterprise-grade digital signage solutions that help businesses communicate, engage, and grow."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"About Us","title":"Digital Signage, Done Properly","description":"OTS Signs is the digital signage arm of Oribi Technology Services. We combine deep IT expertise with creative production to deliver signage that businesses can genuinely rely on."} /-->
 
-<!-- wp:oribi/intro-section {"variant":"normal","label":"Our Story","heading":"Built by People Who Understand Technology","description":"OTS Signs was born from a simple idea: digital signage should be powerful yet simple. As part of the Oribi Technology Services family, we bring years of IT infrastructure expertise to the signage industry. We understand networks, security, and reliability, and we\u0027ve built a platform that reflects that knowledge. Our team combines deep technical skills with creative vision to deliver signage solutions that truly work for your business.","visual":""} /-->
+<!-- wp:oribi/intro-section {"variant":"normal","label":"Our Story","heading":"Born from Infrastructure, Built for Signage","description":"OTS Signs grew out of a gap we kept seeing: businesses wanted digital signage but were stuck choosing between complex enterprise platforms and unreliable consumer tools. As part of Oribi Technology Services, we already understood networks, uptime, and security at a deep level. We took that foundation and built a signage platform that is powerful enough for large deployments yet simple enough for a single-site café. Every decision we make — from hardware selection to CMS design — is grounded in real-world infrastructure experience.","visual":""} /-->
 
-<!-- wp:oribi/intro-section {"variant":"alt","label":"Our Mission","heading":"Empowering Businesses to Communicate Better","description":"We believe every business deserves access to professional-grade digital signage. Our mission is to make it affordable, reliable, and effortless, so you can focus on what matters most: your customers. Whether you\u0027re a single-location café or a multi-site enterprise, our platform scales to meet your needs without compromising on quality or support.","visual":"","reversed":true} /-->
+<!-- wp:oribi/intro-section {"variant":"alt","label":"Our Mission","heading":"Making Professional Signage Accessible to Everyone","description":"Too many signage providers lock essential features behind enterprise price tags. We took a different approach. Our platform gives every customer — from a neighbourhood restaurant to a national retailer — access to the same professional-grade tools: cloud content management, intelligent scheduling, live data integration, and content that looks outstanding on screen. We handle the complexity so you can focus on running your business.","visual":"","reversed":true} /-->
 
-<!-- wp:oribi/value-section {"variant":"normal","label":"What Sets Us Apart","heading":"Why Businesses Choose OTS Signs","lead":"We\u0027re not just a software company. We\u0027re a full-service digital signage partner.","columns":3} -->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-camera","title":"In-House Content Production","description":"Professional photography, video production, and graphic design services to ensure your signage always looks its best."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-server","title":"Infrastructure Expertise","description":"Built on enterprise-grade cloud infrastructure by the same team that manages IT systems for businesses across the region."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-handshake","title":"Partnership Approach","description":"We work as an extension of your team. Dedicated support, personalised onboarding, and ongoing optimisation."} /-->
+<!-- wp:oribi/value-section {"variant":"normal","label":"What Sets Us Apart","heading":"A Full-Service Signage Partner","lead":"Software alone isn\u0027t enough. We pair our platform with hands-on services that make the difference.","columns":3} -->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-camera","title":"Studio-Quality Creative","description":"Photography, videography, and motion graphics produced in-house. Your screens always look polished, on-brand, and impossible to ignore."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-server","title":"IT-Grade Infrastructure","description":"Our roots are in enterprise IT. That means proper networking, redundancy, and security baked into every layer of the platform."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-handshake","title":"Genuine Partnership","description":"Dedicated onboarding, a named point of contact, and ongoing optimisation. We operate as an extension of your own team."} /-->
 <!-- /wp:oribi/value-section -->
 
-<!-- wp:oribi/trust-section {"label":"Our Commitment","heading":"We Stand Behind Every Screen","lead":"Your success is our success. From initial concept to ongoing management, we\u0027re with you every step of the way.","btnText":"Get in Touch","btnUrl":"/contact","btnSub":"Let\u0027s discuss your digital signage needs"} -->
-<!-- wp:oribi/trust-item {"heading":"Reliable Technology","description":"Enterprise-grade security, 99.9% uptime, and intelligent offline playback ensure your message is always on screen."} /-->
-<!-- wp:oribi/trust-item {"heading":"Continuous Innovation","description":"We\u0027re constantly improving our platform with new features, integrations, and content tools to keep you ahead of the curve."} /-->
+<!-- wp:oribi/trust-section {"label":"Our Commitment","heading":"Promises We Actually Keep","lead":"Every screen in your network reflects on your business. We take that responsibility seriously.","btnText":"Start a Conversation","btnUrl":"/contact","btnSub":"Tell us what you need and we'll take it from there"} -->
+<!-- wp:oribi/trust-item {"heading":"Uptime You Can Count On","description":"99.9% platform availability, end-to-end encryption, and intelligent offline playback mean your message stays on screen no matter what."} /-->
+<!-- wp:oribi/trust-item {"heading":"A Platform That Keeps Improving","description":"Regular feature releases, new integrations, and expanded content tools ensure you're always working with the latest capabilities — at no extra cost."} /-->
 <!-- /wp:oribi/trust-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Let\u0027s Build Something Together","text":"Whether you\u0027re starting fresh or upgrading an existing setup, we\u0027re ready to help.","btnText":"Contact Us","btnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Ready to See What We Can Do?","text":"Whether you're planning your first screen or scaling to hundreds, we'd love to hear about your project.","btnText":"Get in Touch","btnUrl":"/contact"} /-->
diff --git a/pages/contact.php b/pages/contact.php
index d4061ea..789fb69 100644
--- a/pages/contact.php
+++ b/pages/contact.php
@@ -7,14 +7,14 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Contact Us","title":"Get in Touch","description":"Ready to transform your screens? Whether you\u0027re exploring options or ready to get started, we\u0027re here to help."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Contact Us","title":"Let\u0027s Start a Conversation","description":"Whether you\u0027re researching digital signage for the first time or ready to roll out screens next week, we\u0027re here to help you move forward."} /-->
 
-<!-- wp:oribi/contact-section {"heading":"Let\u0027s Talk","lead":"Tell us about your digital signage needs and we\u0027ll get back to you within one business day.","email":"hello@ots-signs.com","supportUrl":"https://ots-signs.com/support","portalUrl":"https://ots-signs.com/portal","location":"An Oribi Technology Services Company","formHeading":"Send Us a Message"} /-->
+<!-- wp:oribi/contact-section {"heading":"Send Us a Message","lead":"Tell us what you're working on. We respond within one business day — usually faster.","email":"hello@ots-signs.com","supportUrl":"https://ots-signs.com/support","portalUrl":"https://ots-signs.com/portal","location":"An Oribi Technology Services Company","formHeading":"How Can We Help?"} /-->
 
-<!-- wp:oribi/value-section {"variant":"alt","label":"How We Can Help","heading":"Reach Out For","lead":"Whatever stage you\u0027re at, we have the expertise to guide you.","columns":3} -->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-comments","title":"Sales Inquiries","description":"Explore our plans, get a custom quote, or learn how digital signage can benefit your business."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-headset","title":"Technical Support","description":"Need help with your existing setup? Our support team is ready to troubleshoot and resolve any issues."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-handshake","title":"Partnerships","description":"Interested in reselling or integrating our platform? Let\u0027s discuss partnership opportunities."} /-->
+<!-- wp:oribi/value-section {"variant":"alt","label":"How We Can Help","heading":"Whatever You Need, We\u0027re Here","lead":"From your first question to ongoing support, our team has you covered.","columns":3} -->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-comments","title":"Sales & Quotes","description":"Talk through your requirements, get a custom quote, or simply learn how digital signage fits your business."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-headset","title":"Technical Support","description":"Already a customer? Our support team is ready to troubleshoot, advise, and resolve any issue quickly."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-handshake","title":"Partnerships","description":"Interested in reselling, white-labelling, or integrating our platform into your own offering? Let\u0027s talk."} /-->
 <!-- /wp:oribi/value-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Prefer a Live Demo?","text":"See our platform in action before you commit. Request access to our live demo instance.","btnText":"Request Demo","btnUrl":"/demo"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Rather See It First?","text":"Get hands-on with our platform before committing. Request a live demo and explore at your own pace.","btnText":"Request Demo","btnUrl":"/demo"} /-->
diff --git a/pages/demo.php b/pages/demo.php
index 34f320e..3f33dcc 100644
--- a/pages/demo.php
+++ b/pages/demo.php
@@ -7,19 +7,19 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Try It","title":"See It in Action","description":"Experience our digital signage platform firsthand. Request access to our live demo instance and explore every feature, no commitment required."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Try It","title":"Hands-On in Minutes, Not Weeks","description":"Skip the slideshow. Request access to a live instance of our platform and explore every feature at your own pace — no sales call required."} /-->
 
-<!-- wp:oribi/intro-section {"variant":"normal","label":"Live Demo","heading":"Explore Our Demo Instance","description":"Our demo environment gives you full access to the OTS Signs CMS platform. Create content, schedule displays, explore integrations, and see exactly how your digital signage will look and feel in production. No credit card needed. Just fill in the form below and we\u0027ll send you access within 24 hours.","visual":""} /-->
+<!-- wp:oribi/intro-section {"variant":"normal","label":"Live Demo","heading":"Your Own Sandbox to Explore","description":"We'll set you up with full access to the OTS Signs CMS — the same platform our paying customers use. Build playlists, schedule content, connect data feeds, and preview exactly how your signage will look in production. No credit card, no time limit on the trial. Fill in the form below and we'll send you credentials within 24 hours.","visual":""} /-->
 
-<!-- wp:oribi/feature-section {"variant":"alt","label":"What You\u0027ll See","heading":"Full Platform Access","lead":"The demo instance includes all the features available on our Pro plan.","columns":3} -->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-desktop","title":"Content Management","description":"Upload images, videos, and HTML content. Create playlists and manage your media library."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-clock","title":"Scheduling","description":"Set up content schedules with day-parting and time-based triggers to see automated playback in action."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-chart-line","title":"Live Data Feeds","description":"Connect sample data sources and see how real-time information appears on your digital signage displays."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-th-large","title":"Template Library","description":"Browse our collection of professionally designed templates for menus, promotions, and informational displays."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-users-cog","title":"User Management","description":"See how roles and permissions work to manage team access across your signage network."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-chart-pie","title":"Analytics Dashboard","description":"View playback analytics and screen health metrics to understand how your content is performing."} /-->
+<!-- wp:oribi/feature-section {"variant":"alt","label":"What You\u0027ll See","heading":"Full Pro-Tier Access","lead":"The demo includes every feature available on our Pro plan — nothing held back.","columns":3} -->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-desktop","title":"Content Management","description":"Upload images, videos, and HTML. Organise media, create playlists, and preview how content looks on screen."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-clock","title":"Smart Scheduling","description":"Build day-parted schedules, set date ranges, and see how automated playback works across multiple screens."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-chart-line","title":"Live Data Feeds","description":"Connect sample data sources to experience real-time information flowing directly onto display layouts."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-th-large","title":"Template Library","description":"Browse and customise professional templates for menus, promotions, announcements, and informational displays."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-users-cog","title":"Team & Permissions","description":"Test role-based access, invite collaborators, and see how multi-user management works across your network."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-chart-pie","title":"Playback Analytics","description":"Explore screen health monitoring, content playback logs, and performance dashboards."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/contact-section {"heading":"Request Demo Access","lead":"Fill in your details and we\u0027ll send you credentials for our demo instance within 24 hours.","email":"hello@ots-signs.com","supportUrl":"https://demo.ots-signs.com/","portalUrl":"https://demo.ots-signs.com/","location":"Online Demo Available 24/7","formHeading":"Get Your Demo Access"} /-->
+<!-- wp:oribi/contact-section {"heading":"Request Demo Access","lead":"Fill in your details below. We'll have your login credentials ready within 24 hours.","email":"hello@ots-signs.com","supportUrl":"https://demo.ots-signs.com/","portalUrl":"https://demo.ots-signs.com/","location":"Online Demo Available 24/7","formHeading":"Get Your Demo Login"} /-->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Skip the Demo?","text":"If you already know what you need, let\u0027s get started right away.","btnText":"View Pricing","btnUrl":"/pricing"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Already Convinced?","text":"If you've seen enough and want to get started, jump straight to our plans.","btnText":"View Pricing","btnUrl":"/pricing"} /-->
diff --git a/pages/devices.php b/pages/devices.php
index 459713f..b9ce640 100644
--- a/pages/devices.php
+++ b/pages/devices.php
@@ -7,23 +7,23 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Hardware","title":"Player Devices Built for Reliability","description":"Our digital signage players are engineered for performance, security, and simplicity. Plug in, connect, and start displaying. It\u0027s that easy."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Hardware","title":"Signage Players Engineered for the Real World","description":"Compact, silent, and built for 24/7 operation. Plug into any HDMI screen, connect to your network, and your content is live in minutes."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Our Devices","heading":"Hardware That Just Works","lead":"Purpose-built player devices designed for 24/7 commercial use with zero maintenance."} -->
-<!-- wp:oribi/platform-row {"heading":"Use Existing Screens","description":"Our digital signage players work on any screen with HDMI, so you can easily integrate them into your current setup. No need to replace your existing displays. Just plug in our player and start broadcasting. If you need a complete solution, we also offer bundled packages that include both the player and a high-quality commercial-grade display.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
-<!-- wp:oribi/platform-row {"heading":"Intelligent Offline Playback","description":"Our player devices are engineered to keep your message on screen, even when the internet isn\u0027t available. Content is cached locally so your displays continue running seamlessly. When connectivity returns, new content syncs automatically, no manual intervention needed.","btnText":"See Features","btnUrl":"/features","reversed":true} /-->
-<!-- wp:oribi/platform-row {"heading":"Enterprise-Grade Security","description":"Every device is hardened with enterprise-grade security protocols. Encrypted communications, secure boot, and remote management capabilities ensure your signage network stays protected. Automatic firmware updates keep your devices current without any downtime.","btnText":"Learn More","btnUrl":"/about"} /-->
+<!-- wp:oribi/platform-section {"label":"Our Devices","heading":"Commercial-Grade Hardware, Consumer-Level Simplicity","lead":"No IT degree required. Our players are designed to be set up in minutes and forgotten about for years."} -->
+<!-- wp:oribi/platform-row {"heading":"Plug Into Any Screen","description":"Our players work with any display that has an HDMI port — TVs, commercial panels, monitors, even projectors. Keep the screens you already own, or let us supply commercial-grade displays rated for continuous use. Either way, you\u0027re up and running fast.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
+<!-- wp:oribi/platform-row {"heading":"Never Goes Dark","description":"Every player caches content locally. If your internet connection drops, your displays continue running seamlessly with the latest synced content. When connectivity returns, new content pulls down automatically — no manual steps, no reboots.","btnText":"See Features","btnUrl":"/features","reversed":true} /-->
+<!-- wp:oribi/platform-row {"heading":"Locked Down by Default","description":"Secure boot, encrypted storage, and encrypted communications come standard on every device. Remote management lets you monitor, update, and troubleshoot from anywhere. Firmware updates roll out over the air with zero downtime.","btnText":"Learn More","btnUrl":"/about"} /-->
 <!-- /wp:oribi/platform-section -->
 
-<!-- wp:oribi/feature-section {"variant":"alt","label":"Device Specifications","heading":"What\u0027s Inside Every Player","lead":"Commercial-grade components designed for continuous operation in any environment.","columns":3} -->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-display","title":"4K Output","description":"Crystal-clear 4K resolution output via HDMI for stunning visual quality on any display."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-wifi","title":"Dual Connectivity","description":"Built-in Wi-Fi and Ethernet for flexible network connectivity options in any installation."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-hard-drive","title":"Local Storage","description":"On-device storage caches your content for seamless offline playback and instant startup."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-shield-halved","title":"Secure Boot","description":"Hardware-level security with encrypted storage and secure boot ensures tamper-proof operation."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-rotate","title":"Auto Updates","description":"Over-the-air firmware updates keep your devices current without manual intervention or downtime."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-temperature-low","title":"Silent Operation","description":"Fanless design means zero noise, making our players perfect for quiet environments like lobbies and restaurants."} /-->
+<!-- wp:oribi/feature-section {"variant":"alt","label":"Device Specifications","heading":"What\u0027s Inside Every Player","lead":"Purpose-built components selected for reliability, performance, and silent operation in any environment.","columns":3} -->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-display","title":"4K Output","description":"Crisp 4K resolution over HDMI for stunning visuals on any display size, from 32-inch panels to 75-inch video walls."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-wifi","title":"Dual Connectivity","description":"Wi-Fi and Ethernet built in. Choose the connection that suits your environment, or use both for redundancy."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-hard-drive","title":"Local Storage","description":"On-device storage caches your full content library for instant startup and uninterrupted offline playback."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-shield-halved","title":"Secure Boot","description":"Hardware-level security with encrypted storage prevents tampering and ensures only verified software runs."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-rotate","title":"Over-the-Air Updates","description":"Firmware updates deploy remotely and automatically. Your devices stay current without site visits or manual intervention."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-temperature-low","title":"Silent & Fanless","description":"Passive cooling means zero noise. Ideal for quiet spaces like hotel lobbies, meeting rooms, and restaurants."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/intro-section {"variant":"normal","label":"Bundles Available","heading":"Complete Display Solutions","description":"Need screens too? We offer bundled packages that include our player device paired with a commercial-grade display, rated for 24/7 operation with enhanced brightness and durability. Available in a range of sizes from 32\" to 75\". Contact us for custom configurations and volume pricing.","visual":""} /-->
+<!-- wp:oribi/intro-section {"variant":"normal","label":"Bundles Available","heading":"Player + Display Packages","description":"Don\u0027t have screens yet? We offer turnkey bundles pairing our player device with a commercial-grade display rated for 24/7 operation — brighter, tougher, and longer-lasting than consumer TVs. Available from 32\" to 75\". Contact us for volume pricing and custom configurations.","visual":""} /-->
 
-<!-- wp:oribi/cta-banner {"heading":"Need Help Choosing?","text":"Our team can recommend the right device and display combination for your specific environment and use case.","btnText":"Request a Quote","btnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Not Sure What You Need?","text":"Tell us about your space and we'll recommend the right player, display, and mounting solution for your environment.","btnText":"Request a Quote","btnUrl":"/contact"} /-->
diff --git a/pages/faq.php b/pages/faq.php
index 1b29bb0..ca438d0 100644
--- a/pages/faq.php
+++ b/pages/faq.php
@@ -7,27 +7,27 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"FAQ","title":"Frequently Asked Questions","description":"Got questions? We\u0027ve got answers. Find everything you need to know about our digital signage platform, pricing, and support."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"FAQ","title":"Your Questions, Answered","description":"Everything you need to know about our platform, pricing, setup, and support — in plain language."} /-->
 
-<!-- wp:oribi/faq-section {"label":"Platform \u0026 Pricing","heading":"Plans, Pricing \u0026 Platform","lead":"Common questions about our plans, what\u0027s included, and how pricing works."} -->
-<!-- wp:oribi/faq-item {"question":"What\u0027s included in the Essentials plan?","answer":"The Essentials plan includes up to 20 screens, a custom subdomain, shared CMS server, content scheduling with day-parting, integration with live data sources, unlimited user seats, and the ability to publish content to your signs in minutes. It\u0027s $7 per screen per month, or $70 per screen annually."} /-->
-<!-- wp:oribi/faq-item {"question":"What does the Pro plan include?","answer":"The Pro plan supports 500+ screens with a custom domain, dedicated CMS server, custom live data integrations, priority support, advanced analytics, SSO and role-based access, SLA guarantee, and a dedicated account manager. Contact us for pricing tailored to your needs."} /-->
-<!-- wp:oribi/faq-item {"question":"Are there any hidden fees?","answer":"No. Our pricing is fully transparent. The per-screen monthly or annual fee covers everything. CMS access, software updates, cloud hosting, and standard support. Content creation services and hardware are quoted separately."} /-->
-<!-- wp:oribi/faq-item {"question":"Can I switch plans later?","answer":"Absolutely. You can upgrade from Essentials to Pro at any time as your business grows. We\u0027ll handle the migration seamlessly with no disruption to your displays."} /-->
+<!-- wp:oribi/faq-section {"label":"Platform \u0026 Pricing","heading":"Plans, Pricing \u0026 What\u0027s Included","lead":"Straightforward answers about what you get and what it costs."} -->
+<!-- wp:oribi/faq-item {"question":"What\u0027s included in the Essentials plan?","answer":"Essentials gives you up to 20 screens, a custom subdomain, content scheduling with day-parting, live data integration, unlimited users, and the ability to publish to your screens in seconds. Pricing is $7 per screen per month, or $70 per screen if you pay annually."} /-->
+<!-- wp:oribi/faq-item {"question":"What extra do I get with Pro?","answer":"Pro is built for larger deployments: 500+ screens, a dedicated CMS server, custom domain, bespoke data integrations, advanced analytics, SSO with role-based access, an SLA guarantee, and a named account manager. Contact us for a tailored quote."} /-->
+<!-- wp:oribi/faq-item {"question":"Are there any hidden fees?","answer":"None. Your per-screen fee covers the CMS, cloud hosting, software updates, and standard support. Content creation services and hardware are quoted separately and always upfront."} /-->
+<!-- wp:oribi/faq-item {"question":"Can I upgrade later?","answer":"Yes — at any time. Moving from Essentials to Pro is seamless. We handle the migration behind the scenes with no disruption to your live displays."} /-->
 <!-- /wp:oribi/faq-section -->
 
-<!-- wp:oribi/faq-section {"variant":"alt","label":"Setup \u0026 Integration","heading":"Getting Started","lead":"Everything about setup, installation, and integrating with your existing systems."} -->
-<!-- wp:oribi/faq-item {"question":"How long does setup take?","answer":"Most installations are up and running within a day. Plug in our player device, connect to your network, and your content appears on screen. Our team handles the CMS configuration and can have your first content ready to display immediately."} /-->
-<!-- wp:oribi/faq-item {"question":"Can I use my existing screens?","answer":"Yes! Our players work with any screen that has an HDMI input. TVs, commercial displays, or monitors. If it has HDMI, our player works with it. No need to replace your existing hardware."} /-->
-<!-- wp:oribi/faq-item {"question":"How do live data integrations work?","answer":"We can connect your existing web dashboards, APIs, RSS feeds, social media accounts, and other data sources to your digital signage. Data updates are reflected in real-time on your displays. The Essentials plan supports standard integrations, while Pro includes custom integration development."} /-->
-<!-- wp:oribi/faq-item {"question":"Do I need special internet bandwidth?","answer":"Our players are designed to be bandwidth-efficient. Content is cached locally and synced incrementally. A standard business internet connection is more than sufficient. For locations with limited connectivity, our offline playback ensures your content keeps running."} /-->
+<!-- wp:oribi/faq-section {"variant":"alt","label":"Setup \u0026 Integration","heading":"Getting Up and Running","lead":"What to expect when you set up your first screen and connect your systems."} -->
+<!-- wp:oribi/faq-item {"question":"How quickly can I be up and running?","answer":"Most installations go live within a day. Plug in the player device, connect it to your network, and your content appears on screen. We configure your CMS in advance and can have your first content loaded and ready before the hardware arrives."} /-->
+<!-- wp:oribi/faq-item {"question":"Do I need to buy new screens?","answer":"No. Our players work with any display that has an HDMI port — consumer TVs, commercial panels, or monitors you already own. If you do need screens, we offer bundled player-and-display packages built for commercial use."} /-->
+<!-- wp:oribi/faq-item {"question":"How do live data integrations work?","answer":"We connect your existing web dashboards, APIs, RSS feeds, and social accounts directly to your signage layouts. Data updates appear on screen in real time. Standard integrations are included on Essentials; Pro adds custom integration development for bespoke data sources."} /-->
+<!-- wp:oribi/faq-item {"question":"What kind of internet connection do I need?","answer":"A standard business broadband connection is more than enough. Our players sync content incrementally and cache everything locally, so bandwidth usage is minimal. For locations with unreliable connectivity, offline playback ensures your displays never go dark."} /-->
 <!-- /wp:oribi/faq-section -->
 
-<!-- wp:oribi/faq-section {"label":"Support \u0026 Security","heading":"Support, Security \u0026 Reliability","lead":"How we keep your signage network secure, reliable, and fully supported."} -->
-<!-- wp:oribi/faq-item {"question":"What happens if my internet goes down?","answer":"Our intelligent player devices continue playing cached content even when offline. When connectivity returns, new content syncs automatically. Your displays never go dark."} /-->
-<!-- wp:oribi/faq-item {"question":"How secure is the platform?","answer":"We use enterprise-grade security throughout our stack: end-to-end encryption for all communications, secure boot on player devices, role-based access control in the CMS, and SOC 2-aligned cloud infrastructure. Your content and network are always protected."} /-->
-<!-- wp:oribi/faq-item {"question":"What kind of support do you offer?","answer":"Essentials plans include email support with a 24-hour response time. Pro plans include priority support with a dedicated account manager, phone support, and guaranteed SLA response times."} /-->
-<!-- wp:oribi/faq-item {"question":"Can I create content myself, or do you do it for me?","answer":"Both! Our CMS is designed for self-service content creation with drag-and-drop simplicity. We also offer professional content creation services: photography, video production, and graphic design, to make your signage look its absolute best."} /-->
+<!-- wp:oribi/faq-section {"label":"Support \u0026 Security","heading":"Keeping Your Network Secure and Supported","lead":"How we protect your content, keep your screens online, and support you when you need us."} -->
+<!-- wp:oribi/faq-item {"question":"What happens if the internet goes down?","answer":"Your displays carry on. Every player caches content locally and keeps playing even without a connection. When the internet returns, new content syncs automatically. Your screens will never go dark because of a network blip."} /-->
+<!-- wp:oribi/faq-item {"question":"How secure is the platform?","answer":"Security runs through every layer: end-to-end encryption for all communications, secure boot and encrypted storage on player devices, role-based access control in the CMS, and SOC 2-aligned cloud infrastructure. Your content and your network stay protected."} /-->
+<!-- wp:oribi/faq-item {"question":"What support is available?","answer":"Essentials customers get email support with next-business-day response. Pro customers get priority support, a dedicated account manager, phone access, and guaranteed SLA response times."} /-->
+<!-- wp:oribi/faq-item {"question":"Can I create my own content or do you handle it?","answer":"Both. The CMS is designed for self-service content creation with drag-and-drop simplicity. If you'd prefer polished visuals, our in-house creative team offers professional photography, video production, and graphic design services."} /-->
 <!-- /wp:oribi/faq-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Still Have Questions?","text":"Our team is happy to answer anything not covered here. Get in touch and we\u0027ll help.","btnText":"Contact Us","btnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Something Not Covered Here?","text":"Drop us a message and we'll get back to you with a clear answer — usually within one business day.","btnText":"Contact Us","btnUrl":"/contact"} /-->
diff --git a/pages/features.php b/pages/features.php
index 8992d81..ed9596a 100644
--- a/pages/features.php
+++ b/pages/features.php
@@ -7,28 +7,28 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Platform","title":"Technology Designed to Work for You","description":"Our application platform lets you publish content instantly across any network, with built-in real-time analytics. Its secure, cloud-native architecture scales effortlessly while keeping deployments fast and maintenance minimal."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Platform","title":"Powerful Signage, Refreshingly Simple","description":"A cloud-native CMS that lets you publish content to any screen in seconds. Built-in scheduling, live data feeds, and real-time analytics — all wrapped in an interface your whole team can use."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Core Features","heading":"Powerful Tools, Simple Experience","lead":"Everything you need to create, schedule, and manage stunning digital signage content, from a single dashboard."} -->
-<!-- wp:oribi/platform-row {"heading":"Manage All Your Screens in One Place","description":"Our cloud CMS offers the power and flexibility to manage digital displays for businesses of all sizes. Whether you\u0027re a single location or a multi-site enterprise, our digital signage network is built to grow with you.","btnText":"Get Started","btnUrl":"/contact"} /-->
-<!-- wp:oribi/platform-row {"heading":"Dynamic Content Scheduling","description":"Effortlessly schedule your content for maximum impact. Plan ahead by setting content to play at specific times, daypart, or even trigger based on real-world events. Automate your messaging to ensure the right information is displayed at the right time.","btnText":"See Pricing","btnUrl":"/pricing","reversed":true} /-->
-<!-- wp:oribi/platform-row {"heading":"Use Existing Screens","description":"Our digital signage players work on any screen with HDMI, so you can easily integrate them into your current setup. If you need a complete solution, we also offer bundled packages that include both the player and a high-quality commercial-grade display.","btnText":"View Devices","btnUrl":"/devices"} /-->
-<!-- wp:oribi/platform-row {"heading":"Secure \u0026 Reliable","description":"Enterprise-grade security safeguards your content and network, while our advanced hosting platform guarantees rock-solid reliability. Plus, our intelligent player devices are designed to continue playing content even when offline.","btnText":"Learn More","btnUrl":"/about","reversed":true} /-->
+<!-- wp:oribi/platform-section {"label":"Core Features","heading":"Everything You Need, Nothing You Don\u0027t","lead":"Create, schedule, and manage digital signage content from a single dashboard — whether you have one screen or one thousand."} -->
+<!-- wp:oribi/platform-row {"heading":"One Dashboard for Every Display","description":"Manage your entire signage network from a single cloud-based console. Organise screens by location, group, or purpose. Push content updates across your whole estate in one click — no matter how many sites you operate.","btnText":"Get Started","btnUrl":"/contact"} /-->
+<!-- wp:oribi/platform-row {"heading":"Scheduling That Runs Itself","description":"Set content to appear at the right time, in the right place, automatically. Day-parting, date ranges, and event-triggered playback let you plan weeks ahead while the platform handles the execution.","btnText":"See Pricing","btnUrl":"/pricing","reversed":true} /-->
+<!-- wp:oribi/platform-row {"heading":"Works With Your Existing Screens","description":"Our player devices connect to any screen with an HDMI port — no proprietary hardware required. Already have displays? Plug in and go. Need a full setup? We offer bundled player-and-display packages too.","btnText":"View Devices","btnUrl":"/devices"} /-->
+<!-- wp:oribi/platform-row {"heading":"Enterprise Security, Zero Hassle","description":"End-to-end encryption, role-based access, and secure cloud hosting keep your content and network locked down. Our player devices cache content locally and continue displaying even during internet outages.","btnText":"Learn More","btnUrl":"/about","reversed":true} /-->
 <!-- /wp:oribi/platform-section -->
 
-<!-- wp:oribi/feature-section {"variant":"alt","label":"Capabilities","heading":"Built for Modern Business","lead":"From content creation to analytics, our platform covers every step of your digital signage journey.","columns":3} -->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-cloud","title":"Cloud-Native CMS","description":"Access your content management system from anywhere. No software to install. Just log in and start publishing."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-clock","title":"Content Scheduling","description":"Set content to play at specific times with day-parting. Automate your messaging for maximum impact."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-chart-line","title":"Live Data Integration","description":"Connect your existing web dashboards, social feeds, and real-time data sources directly to your displays."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-wifi","title":"Offline Playback","description":"Content keeps playing even when the internet goes down. Our players cache content locally for uninterrupted display."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-users","title":"Unlimited User Seats","description":"Add as many team members as you need. No per-user fees or access restrictions on any plan."} /-->
-<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-shield-halved","title":"Enterprise Security","description":"End-to-end encryption, role-based access control, and secure cloud infrastructure protect your content and network."} /-->
+<!-- wp:oribi/feature-section {"variant":"alt","label":"Capabilities","heading":"The Tools Behind Great Signage","lead":"From content creation to performance tracking, every feature is designed to save you time and keep your screens looking sharp.","columns":3} -->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-cloud","title":"Cloud-Native CMS","description":"Log in from any browser, anywhere. No software to install, no servers to maintain. Your content is always accessible and backed up."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-clock","title":"Intelligent Scheduling","description":"Day-parting, date-based playlists, and event triggers let you automate content rotation down to the minute."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-chart-line","title":"Live Data on Screen","description":"Pull in web dashboards, social feeds, KPIs, and APIs. Your displays update in real time without manual intervention."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-wifi","title":"Offline Playback","description":"Content is cached on the player device. If your connection drops, your displays keep running seamlessly until it returns."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-users","title":"Unlimited Users","description":"Invite your entire team at no extra cost. No per-seat charges, no access restrictions — on any plan."} /-->
+<!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-shield-halved","title":"Enterprise Security","description":"End-to-end encryption, role-based access control, secure boot hardware, and SOC 2-aligned cloud infrastructure."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/value-section {"variant":"normal","label":"Why Choose Us","heading":"The OTS Signs Advantage","lead":"We don\u0027t just provide software. We deliver a complete digital signage experience.","columns":3} -->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-camera","title":"Professional Content","description":"Our in-house photography and video production team creates stunning visuals that make your signage stand out."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-rocket","title":"Publish in Minutes","description":"Upload content and push it to your screens instantly. No waiting, no complex workflows. Just fast deployment."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-headset","title":"Dedicated Support","description":"Our team is always available to help with setup, content creation, troubleshooting, and ongoing optimisation."} /-->
+<!-- wp:oribi/value-section {"variant":"normal","label":"Why Choose Us","heading":"Beyond the Software","lead":"Great signage takes more than a CMS. Here\u0027s what you get when you work with OTS Signs.","columns":3} -->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-camera","title":"In-House Creative","description":"Professional photography, video production, and graphic design — so every screen looks polished and on-brand from day one."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-rocket","title":"Instant Publishing","description":"Upload your content and push it live across your entire network in seconds. No queues, no waiting, no complex approval chains."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-headset","title":"Support That\u0027s There","description":"From initial setup to ongoing optimisation, our team is available when you need us — not hidden behind a ticket queue."} /-->
 <!-- /wp:oribi/value-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"See It in Action","text":"Request access to our live demo instance and experience the platform for yourself.","btnText":"Request Demo","btnUrl":"/demo"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Try the Platform Yourself","text":"Get hands-on access to a live demo instance and see every feature in action — no commitment, no credit card.","btnText":"Request Demo","btnUrl":"/demo"} /-->
diff --git a/pages/pricing.php b/pages/pricing.php
index 4469415..4d6973f 100644
--- a/pages/pricing.php
+++ b/pages/pricing.php
@@ -7,20 +7,20 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Pricing","title":"Affordable Solutions, Scalable Options","description":"Simple, transparent pricing designed to grow with your business. Every plan includes our core platform features, no hidden fees, no surprises."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Pricing","title":"Straightforward Pricing, No Surprises","description":"Every plan includes the full platform. Pick the tier that matches your scale, and start displaying. No hidden fees, no feature gates on the essentials."} /-->
 
-<!-- wp:oribi/value-section {"variant":"normal","label":"All Plans Include","heading":"Core Features on Every Plan","lead":"No matter which plan you choose, you get the full power of our digital signage platform.","columns":4} -->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-clock","title":"Content Scheduling","description":"Day-parting, time-based triggers, and automated content rotation included on every plan."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-chart-line","title":"Live Data Integration","description":"Connect your web dashboards and real-time data sources directly to your digital signage."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-users","title":"Unlimited User Seats","description":"Add your entire team, no per-user charges or access limitations."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-rocket","title":"Publish in Minutes","description":"Upload content and push it to your screens instantly across your entire network."} /-->
+<!-- wp:oribi/value-section {"variant":"normal","label":"Included on Every Plan","heading":"The Full Platform, From Day One","lead":"Whether you choose Essentials or Pro, you get the same powerful core. No artificial restrictions.","columns":4} -->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-clock","title":"Automated Scheduling","description":"Day-parting, date ranges, and event-based triggers — your content plays at exactly the right time, automatically."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-chart-line","title":"Live Data Feeds","description":"Display web dashboards, social feeds, and real-time metrics directly on your screens — updated automatically."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-users","title":"Unlimited Team Access","description":"Invite everyone who needs access. No per-user fees, no seat limits, no gatekeeping."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-rocket","title":"Instant Publishing","description":"Upload content and push it live across your network in seconds — not hours."} /-->
 <!-- /wp:oribi/value-section -->
 
-<!-- wp:oribi/pricing-section {"variant":"alt","label":"Choose Your Plan","heading":"Plans That Fit Your Business","lead":"Start small and scale as you grow. All plans come with our full-featured cloud CMS."} -->
+<!-- wp:oribi/pricing-section {"variant":"alt","label":"Choose Your Plan","heading":"Scale When You\u0027re Ready","lead":"Start with Essentials and upgrade seamlessly as your network grows. No disruption, no data loss."} -->
 <!-- wp:oribi/pricing-card {"name":"Essentials","tagline":"$7/Screen Monthly · $70/Screen Annually","features":["Up to 20 screens","Custom subdomain","Shared CMS server","Content scheduling & day-parting","Integration with live data sources","Unlimited user seats","Publish content in minutes","Offline playback support","Email support"],"btnText":"Get Started","btnUrl":"/contact"} /-->
 <!-- wp:oribi/pricing-card {"name":"Pro","tagline":"Contact us for more information","features":["500+ screens","Custom domain","Dedicated CMS server","Custom live data integrations","Priority support","Advanced analytics","SSO & role-based access","SLA guarantee","Dedicated account manager"],"btnText":"Contact Sales","btnUrl":"/contact","featured":true,"badge":"Enterprise"} /-->
 <!-- /wp:oribi/pricing-section -->
 
-<!-- wp:oribi/intro-section {"variant":"normal","label":"Try Before You Buy","heading":"Want to See How Our Platform Works?","description":"Request access to our demo instance and explore the full platform, no commitment required. See how easy it is to create, schedule, and publish digital signage content.","visual":""} /-->
+<!-- wp:oribi/intro-section {"variant":"normal","label":"Try Before You Commit","heading":"Want to Explore the Platform First?","description":"Request access to our live demo instance and take the full CMS for a spin — create content, set up schedules, and see exactly how it works. No credit card, no obligation.","visual":""} /-->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Get Started?","text":"Contact us to find the right plan for your business, or request a demo to see the platform in action.","btnText":"Get in Touch","btnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Questions About Pricing?","text":"We're happy to walk you through the plans, build a custom quote, or set up a demo so you can see the value firsthand.","btnText":"Get in Touch","btnUrl":"/contact"} /-->
diff --git a/pages/resources.php b/pages/resources.php
index 5b1657b..277a59d 100644
--- a/pages/resources.php
+++ b/pages/resources.php
@@ -7,24 +7,24 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Resources","title":"Knowledge \u0026 Support Resources","description":"Guides, documentation, and tools to help you get the most out of your digital signage platform."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Resources","title":"Guides, Docs \u0026 Tools","description":"Everything you need to set up, manage, and get the most out of your digital signage — all in one place."} /-->
 
-<!-- wp:oribi/link-section {"variant":"normal","label":"Getting Started","heading":"Essential Resources","lead":"Everything you need to set up, manage, and optimise your digital signage network.","columns":3} -->
-<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-book","title":"Getting Started Guide","description":"Step-by-step instructions to set up your first screen, configure your CMS, and publish your first content.","linkText":"Read the Guide","linkUrl":"/contact"} /-->
-<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-code","title":"API Documentation","description":"Developer resources for integrating your systems with our digital signage platform via REST API.","linkText":"View API Docs","linkUrl":"/contact"} /-->
-<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-plug","title":"Integration Guides","description":"How to connect live data sources, social media feeds, POS systems, and web dashboards to your displays.","linkText":"See Integrations","linkUrl":"/contact"} /-->
+<!-- wp:oribi/link-section {"variant":"normal","label":"Getting Started","heading":"Hit the Ground Running","lead":"From first login to first screen, these resources walk you through every step.","columns":3} -->
+<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-book","title":"Quick Start Guide","description":"Set up your first screen, configure your CMS, and publish content — step by step, start to finish.","linkText":"Read the Guide","linkUrl":"/contact"} /-->
+<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-code","title":"API Documentation","description":"REST API reference for developers integrating their own systems, data sources, or workflows with OTS Signs.","linkText":"View API Docs","linkUrl":"/contact"} /-->
+<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-plug","title":"Integration Guides","description":"Connect POS systems, social feeds, web dashboards, and third-party APIs to your signage displays.","linkText":"See Integrations","linkUrl":"/contact"} /-->
 <!-- /wp:oribi/link-section -->
 
-<!-- wp:oribi/link-section {"variant":"alt","label":"Support","heading":"Help \u0026 Support","lead":"Get assistance with setup, troubleshooting, or any questions about the platform.","columns":3} -->
-<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-headset","title":"Support Portal","description":"Submit support tickets, track issue resolution, and access our knowledge base for common troubleshooting steps.","linkText":"Open Support Portal","linkUrl":"/contact"} /-->
-<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-video","title":"Video Tutorials","description":"Watch step-by-step video guides on content creation, scheduling, device management, and platform features.","linkText":"Watch Tutorials","linkUrl":"/contact"} /-->
-<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-question-circle","title":"FAQ","description":"Find answers to the most common questions about our platform, pricing, setup, and support options.","linkText":"Browse FAQ","linkUrl":"/faq"} /-->
+<!-- wp:oribi/link-section {"variant":"alt","label":"Support","heading":"Get Help When You Need It","lead":"Troubleshooting, video walkthroughs, and answers to common questions.","columns":3} -->
+<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-headset","title":"Support Portal","description":"Submit tickets, track resolutions, and search our knowledge base for step-by-step troubleshooting.","linkText":"Open Support Portal","linkUrl":"/contact"} /-->
+<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-video","title":"Video Tutorials","description":"Short, focused videos covering content creation, scheduling, device setup, and platform features.","linkText":"Watch Tutorials","linkUrl":"/contact"} /-->
+<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-question-circle","title":"FAQ","description":"Quick answers to the most common questions about pricing, setup, security, and support.","linkText":"Browse FAQ","linkUrl":"/faq"} /-->
 <!-- /wp:oribi/link-section -->
 
-<!-- wp:oribi/link-section {"variant":"normal","label":"Content Tools","heading":"Create Better Content","lead":"Tools and templates to help you create engaging digital signage content.","columns":3} -->
-<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-palette","title":"Template Library","description":"Browse our collection of professionally designed templates for menus, promotions, wayfinding, and informational displays.","linkText":"Browse Templates","linkUrl":"/contact"} /-->
-<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-image","title":"Media Best Practices","description":"Guidelines for image resolution, video formats, file sizes, and aspect ratios optimised for digital signage.","linkText":"View Guidelines","linkUrl":"/contact"} /-->
-<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-lightbulb","title":"Content Strategy Tips","description":"Learn how to structure your content rotation, day-parting schedules, and messaging for maximum audience impact.","linkText":"Read Tips","linkUrl":"/contact"} /-->
+<!-- wp:oribi/link-section {"variant":"normal","label":"Content Tools","heading":"Make Your Screens Look Great","lead":"Templates, guidelines, and strategy tips to elevate the content on your displays.","columns":3} -->
+<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-palette","title":"Template Library","description":"Professionally designed, ready-to-use templates for menus, promotions, wayfinding, and informational layouts.","linkText":"Browse Templates","linkUrl":"/contact"} /-->
+<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-image","title":"Media Specifications","description":"Recommended resolutions, video formats, file sizes, and aspect ratios for crisp, optimised signage content.","linkText":"View Specs","linkUrl":"/contact"} /-->
+<!-- wp:oribi/link-card {"iconType":"fontawesome","faIcon":"fas fa-lightbulb","title":"Content Strategy Tips","description":"Practical advice on content rotation, day-parting schedules, and messaging that keeps your audience engaged.","linkText":"Read Tips","linkUrl":"/contact"} /-->
 <!-- /wp:oribi/link-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Need Personalised Help?","text":"Our team is available to walk you through any aspect of the platform or help with content creation.","btnText":"Contact Support","btnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Need a Hand?","text":"Our team is happy to walk you through any part of the platform, help with content, or answer questions one-on-one.","btnText":"Contact Us","btnUrl":"/contact"} /-->
diff --git a/pages/solutions.php b/pages/solutions.php
index a3b1081..a88c6ab 100644
--- a/pages/solutions.php
+++ b/pages/solutions.php
@@ -7,22 +7,22 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Industry Solutions","title":"Solutions for Every Industry","description":"From hospitality to education, our digital signage platform adapts to the unique needs of your industry. Discover how we can transform your customer experience."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Industry Solutions","title":"Built for the Way You Work","description":"Every industry communicates differently. Our platform adapts to your environment — whether that's a hotel lobby, a shop floor, a boardroom, or a lecture hall."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Industries We Serve","heading":"Tailored Solutions for Your Sector","lead":"Every industry has unique communication challenges. Our platform is built to address them all."} -->
-<!-- wp:oribi/platform-row {"heading":"Hospitality","description":"Showcase menus, promotions, and special events while guiding guests through lobbies, restaurants, and bars. Digital signage creates a premium guest experience, drives upsells, and keeps your visitors informed, from check-in to checkout. Integrate with your POS for real-time menu updates and pricing changes.","btnText":"Get Started","btnUrl":"/contact"} /-->
-<!-- wp:oribi/platform-row {"heading":"Retail","description":"Drive product upsells, announce flash-sales, and offer in-store navigation with fresh, eye-catching displays. Digital signage in retail has been shown to increase sales by up to 30%. Our platform makes it easy to update promotions across all locations instantly with targeted, data-driven content.","btnText":"See Pricing","btnUrl":"/pricing","reversed":true} /-->
-<!-- wp:oribi/platform-row {"heading":"Corporate Office","description":"Enhance your meeting experience with Microsoft Teams room integration. Communicate meeting schedules, company news, KPIs, and employee alerts with interactive dashboards. Transform your lobby and common areas into dynamic communication hubs that keep your workforce informed and engaged.","btnText":"Learn More","btnUrl":"/features"} /-->
-<!-- wp:oribi/platform-row {"heading":"Education","description":"Broadcast class schedules, announcements, campus wayfinding, and interactive learning content in campuses and auditoriums. Digital signage helps educational institutions communicate effectively with students, faculty, and visitors across multiple buildings and campuses.","btnText":"Contact Us","btnUrl":"/contact","reversed":true} /-->
-<!-- wp:oribi/platform-row {"heading":"Outdoor Marketplace","description":"Whether it\u0027s a weekly farmers market or seasonal fairs, digital signage adds a modern, professional touch without losing the charm of the market experience. Weather-resistant display options and offline playback ensure your signage works reliably in any outdoor environment.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
-<!-- wp:oribi/platform-row {"heading":"Live Data Displays","description":"Connect your existing web dashboards and real-time data to our platform for customised digital signage displays that bring your key metrics and insights to life. Perfect for operations centres, trading floors, and management dashboards that need to be visible to entire teams.","btnText":"See Features","btnUrl":"/features","reversed":true} /-->
+<!-- wp:oribi/platform-section {"label":"Industries We Serve","heading":"One Platform, Tailored to Your Sector","lead":"We've worked with businesses across six key industries. Here's how our platform fits into each one."} -->
+<!-- wp:oribi/platform-row {"heading":"Hospitality","description":"Digital menu boards that update with your POS, lobby displays that guide guests, and promotional screens that drive upsells in bars and restaurants. Create a polished guest experience from the moment they walk in — and keep it fresh without touching a single printed sign.","btnText":"Get Started","btnUrl":"/contact"} /-->
+<!-- wp:oribi/platform-row {"heading":"Retail","description":"Launch promotions across every store instantly, spotlight seasonal products, and guide shoppers with in-store wayfinding. Retailers using digital signage see up to 30% more sales. Our platform makes it simple to keep content current, targeted, and data-driven across every location.","btnText":"See Pricing","btnUrl":"/pricing","reversed":true} /-->
+<!-- wp:oribi/platform-row {"heading":"Corporate Office","description":"Meeting room displays with native Microsoft Teams integration, company-wide announcement boards, and live KPI dashboards in common areas. Turn your office into a connected, well-informed workplace where important information is always visible.","btnText":"Learn More","btnUrl":"/features"} /-->
+<!-- wp:oribi/platform-row {"heading":"Education","description":"Timetable displays, campus wayfinding, emergency alerts, and event boards — all managed centrally. Keep students, faculty, and visitors informed across multiple buildings without the overhead of maintaining individual screens.","btnText":"Contact Us","btnUrl":"/contact","reversed":true} /-->
+<!-- wp:oribi/platform-row {"heading":"Outdoor Marketplace","description":"From farmers' markets to seasonal fairs, digital signage adds a professional edge without losing the character of your venue. Weather-resistant display options and built-in offline playback ensure your screens perform reliably, rain or shine.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
+<!-- wp:oribi/platform-row {"heading":"Live Data Displays","description":"Bring your web dashboards, real-time KPIs, and operational data to large-format screens. Ideal for operations centres, trading floors, and management war rooms where critical information needs to be visible to the entire team at a glance.","btnText":"See Features","btnUrl":"/features","reversed":true} /-->
 <!-- /wp:oribi/platform-section -->
 
-<!-- wp:oribi/stat-section {"variant":"alt","label":"By the Numbers","heading":"Impact Across Industries","lead":"Digital signage delivers measurable results for businesses of all sizes.","columns":4} -->
-<!-- wp:oribi/stat-card {"value":"400%","label":"Increase in Views","description":"Digital displays capture 400% more views than static signs."} /-->
-<!-- wp:oribi/stat-card {"value":"30%","label":"Sales Uplift","description":"Retail digital signage drives up to 30% increase in sales."} /-->
-<!-- wp:oribi/stat-card {"value":"80%","label":"Brand Awareness","description":"Customers recall digital signage content 80% of the time."} /-->
-<!-- wp:oribi/stat-card {"value":"50%","label":"Wait Time Perception","description":"Perceived wait times drop by 50% with engaging displays."} /-->
+<!-- wp:oribi/stat-section {"variant":"alt","label":"By the Numbers","heading":"The Results Speak for Themselves","lead":"Businesses that invest in digital signage see measurable returns across every metric that matters.","columns":4} -->
+<!-- wp:oribi/stat-card {"value":"400%","label":"More Views","description":"Digital displays capture 400% more attention than traditional static signage."} /-->
+<!-- wp:oribi/stat-card {"value":"30%","label":"Revenue Uplift","description":"Retail locations with digital signage report up to 30% higher in-store sales."} /-->
+<!-- wp:oribi/stat-card {"value":"80%","label":"Content Recall","description":"Eight out of ten customers remember what they see on a digital display."} /-->
+<!-- wp:oribi/stat-card {"value":"50%","label":"Shorter Perceived Waits","description":"Engaging displays cut perceived wait times in half for customers in queues."} /-->
 <!-- /wp:oribi/stat-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Not Sure Which Solution Fits?","text":"Tell us about your industry and use case, and we\u0027ll recommend the perfect setup.","btnText":"Talk to an Expert","btnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Let Us Match You to the Right Setup","text":"Tell us about your industry, your locations, and what you want your screens to do. We'll recommend the ideal configuration.","btnText":"Talk to an Expert","btnUrl":"/contact"} /-->