diff --git a/pages/about.php b/pages/about.php
index c98d5ae..7853106 100644
--- a/pages/about.php
+++ b/pages/about.php
@@ -16,16 +16,16 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-people-group","title":"A Team That Ships","description":"Our team spans cloud engineering, hardware, creative production, and customer success. We handle every layer of your signage deployment in-house."} /-->
 <!-- /wp:oribi/value-section -->
 
-<!-- wp:oribi/intro-section {"variant":"alt","label":"Our Mission","heading":"Making Professional Signage Accessible to Everyone","description":"Too many signage providers lock essential features behind enterprise price tags. We took a different approach. Our platform gives every customer access to the same professional-grade tools: \u003cbr\u003e- Cloud Content Management\u003cbr\u003e- Intelligent Scheduling\u003cbr\u003e- Live Data Integration \u003cbr\u003e- Content that looks outstanding on screen\u003cbr\u003e\u003cbr\u003eWe handle the complexity so you can focus on running your business.","reversed":true} /-->
+<!-- wp:oribi/intro-section {"variant":"alt","label":"Our Mission","heading":"Full-Featured Signage. No Enterprise Price Tag.","description":"Too many providers reserve real features for enterprise contracts. At OTS Signs, every customer gets the same platform: cloud CMS, intelligent scheduling, live data integration, and professional content services. We handle the complexity so you can focus on running your business.\u003cbr\u003e- Cloud Content Management\u003cbr\u003e- Intelligent Scheduling\u003cbr\u003e- Live Data Integration \u003cbr\u003e- Content that looks outstanding on screen","reversed":true} /-->
 
-<!-- wp:oribi/value-section {"label":"What Sets Us Apart","heading":"A Full-Service Signage Partner","lead":"Software alone isn't enough. We pair our platform with hands-on services that make the difference.","columns":3} -->
+<!-- wp:oribi/value-section {"label":"What Sets Us Apart","heading":"Software, Hardware, and Creative — In One Team","lead":"Software alone isn't enough. We pair our platform with hands-on services that make the difference.","columns":3} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-camera","title":"Studio-Quality Creative","description":"Photography, videography, motion graphics, and graphic design produced in-house. Your screens always look polished, on-brand, and impossible to ignore. Available as included hours on Pro, or quoted separately for Essentials customers."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-server","title":"IT-Grade Infrastructure","description":"Our roots are in enterprise IT. That means proper networking, redundancy, and security baked into every layer of the platform."} /-->
 
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-handshake","title":"Genuine Partnership","description":"Dedicated onboarding, a named point of contact, and ongoing optimisation. We operate as an extension of your own team."} /-->
 <!-- /wp:oribi/value-section -->
 
-<!-- wp:oribi/trust-section {"label":"Our Commitment","heading":"Promises We Actually Keep","lead":"Every screen in your network reflects on your business. We take that responsibility seriously.","btnText":"Start a Conversation","btnUrl":"/contact","btnSub":"Tell us what you need and we'll take it from there"} -->
+<!-- wp:oribi/trust-section {"label":"Our Commitment","heading":"Promises We Actually Keep","lead":"Every screen in your network reflects on your business. We take that responsibility seriously.","btnText":"Get in Touch","btnUrl":"/contact","btnSub":"Tell us what you need and we'll take it from there"} -->
 <!-- wp:oribi/trust-item {"heading":"Uptime You Can Count On","description":"99.9% platform availability, and intelligent offline playback mean your message stays on screen no matter what."} /-->
 
 <!-- wp:oribi/trust-item {"heading":"Security Built In, Not Bolted On","description":"Two-factor authentication, role-based access control, and full audit trails. Your content and your customers\u0027 data are protected at every layer."} /-->
@@ -38,5 +38,5 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/stat-card {"value":"4K","label":"Ultra-HD Output","description":"Every player delivers crisp 4K resolution over HDMI for stunning visuals on any display."} /-->
 <!-- wp:oribi/stat-card {"value":"24/7","label":"Always-On Operation","description":"Commercial-grade hardware with offline playback ensures your screens never go dark."} /-->
 <!-- /wp:oribi/stat-section -->
-<!-- wp:oribi/cta-banner {"heading":"Ready to See What We Can Do?","text":"Whether you're planning your first screen or scaling to hundreds, we'd love to hear about your project.","btnText":"Get in Touch","btnUrl":"/contact"} /-->ORIBI_SYNC_CONTENT;
+<!-- wp:oribi/cta-banner {"heading":"Talk to Our Team","text":"Tell us about your business and what you want your screens to do. We'll put together the right setup.","btnText":"Get in Touch","btnUrl":"/contact"} /-->ORIBI_SYNC_CONTENT;
 ORIBI_SYNC_CONTENT;
diff --git a/pages/contact.php b/pages/contact.php
index 49892b5..4cf20ea 100644
--- a/pages/contact.php
+++ b/pages/contact.php
@@ -6,11 +6,11 @@
  */
 
 return <<<'ORIBI_SYNC_CONTENT'
-<!-- wp:oribi/page-hero-animated {"label":"Contact Us","title":"Let's Start a Conversation","description":"Whether you're researching digital signage for the first time or ready to roll out screens next week, we're here to help you move forward."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Contact Us","title":"Talk to Our Team","description":"We work with businesses at every stage — from initial enquiry to multi-site rollout. Tell us what you're working on and we'll take it from there."} /-->
 
 <!-- wp:oribi/contact-section {"heading":"Send Us a Message","lead":"Tell us what you're working on. We respond within one business day, usually faster.","email":"hello@ots-signs.com","phone":"+44 (0) 330 088 3665","supportUrl":"https://ots-signs.com/support","portalUrl":"https://ots-signs.com/portal","location":"An Oribi Technology Services Company","formHeading":"How Can We Help?"} /-->
 
-<!-- wp:oribi/value-section {"variant":"alt","label":"How We Can Help","heading":"Whatever You Need, We're Here","lead":"From your first question to ongoing support, our team has you covered."} -->
+<!-- wp:oribi/value-section {"variant":"alt","label":"How We Can Help","heading":"How We Can Help","lead":"From your first question to ongoing support, our team has you covered."} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-comments","title":"Sales \u0026 Quotes","description":"Talk through your requirements, get a custom quote, or simply learn how digital signage fits your business."} /-->
 
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-headset","title":"Technical Support","description":"Already a customer? Our support team is ready to troubleshoot, advise, and resolve any issue quickly."} /-->
diff --git a/pages/corporate.php b/pages/corporate.php
index ffe1647..f656dd3 100644
--- a/pages/corporate.php
+++ b/pages/corporate.php
@@ -7,15 +7,15 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Corporate Signage","title":"A Connected, Informed Workplace","description":"Meeting room displays, company-wide announcements, live KPI dashboards, and visitor welcome screens - all managed from one platform."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Corporate Signage","title":"Workplace Signage — From the Lobby to the Boardroom","description":"Meeting room displays, company-wide announcements, live KPI dashboards, and visitor welcome screens - all managed from one platform."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"Signage Built for the Modern Office","lead":"Keep employees informed, visitors impressed, and operations visible - without email overload."} -->
+<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"From Meeting Rooms to Operations Centres","lead":"Meeting room displays, announcement boards, KPI dashboards, and visitor welcome screens — managed from one platform."} -->
 <!-- wp:oribi/platform-row {"heading":"Meeting Room Displays","description":"Show live room availability, upcoming bookings, and organiser details on screens outside every meeting room. Native integration with Microsoft Teams and calendar systems means your room displays are always accurate - no double-bookings, no manual updates, no confusion.","btnText":"See Features","btnUrl":"/features","isDashboard":true} /-->
 <!-- wp:oribi/platform-row {"heading":"Company-Wide Announcements","description":"Push critical updates, HR notices, safety alerts, and celebrations to screens across every floor and building. Reach employees in common areas, break rooms, and reception - the people who miss emails but never miss a screen. Schedule recurring content or publish instantly when it matters.","btnText":"See Pricing","btnUrl":"/pricing","reversed":true,"announcementAnim":true} /-->
 <!-- wp:oribi/platform-row {"heading":"Live KPI Dashboards","description":"Stream your existing web dashboards, BI tools, and real-time operational data to large-format screens in common areas, operations centres, and management floors. Make critical business metrics visible to the teams who need them - without everyone logging into separate tools.","btnText":"Get a Quote","btnUrl":"/contact","liveDataAnim":true} /-->
 <!-- /wp:oribi/platform-section -->
 
-<!-- wp:oribi/feature-section {"variant":"alt","label":"Use Cases","heading":"Screens Across the Workplace","lead":"From single offices to multi-site enterprises, corporate signage solves communication challenges at every scale.","columns":3} -->
+<!-- wp:oribi/feature-section {"variant":"alt","label":"Use Cases","heading":"Where Corporate Signage Makes the Difference","lead":"From single offices to multi-site enterprises, corporate signage solves communication challenges at every scale.","columns":3} -->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-people-group","title":"Reception &amp; Visitor Welcome","description":"Greet visitors by name, display company branding, and show directional wayfinding on lobby screens that make a strong first impression."} /-->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-chart-pie","title":"Operations Centres","description":"Live dashboards, system status boards, and real-time KPIs on video walls and large-format displays for operations and IT teams."} /-->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-building-user","title":"Co-Working Spaces","description":"Room availability, community announcements, event listings, and member directories across shared workspace environments."} /-->
@@ -24,7 +24,7 @@
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-shield-halved","title":"Emergency Alerts","description":"Override all screens instantly with emergency notifications, evacuation instructions, or critical safety messaging."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Email Overload Is Real. Screens Cut Through.","lead":"Important messages get buried in inboxes. Digital signage ensures critical information is seen - by everyone, every time.","columns":3} -->
+<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Reach Employees Who Aren't Checking Their Inbox","lead":"Common areas, break rooms, and lift lobbies reach the people who miss internal emails — every time.","columns":3} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-eye","title":"100% Visibility","description":"Screens in common areas, lifts, and break rooms reach employees who never open internal emails or check the intranet."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-users-gear","title":"Role-Based Access","description":"Give office managers local content control while maintaining brand consistency and global messaging from HQ."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-plug","title":"Calendar &amp; Teams Integration","description":"Connect to Microsoft Teams, Google Calendar, and room booking systems so meeting room displays update automatically."} /-->
@@ -37,4 +37,4 @@
 <!-- wp:oribi/stat-card {"value":"24/7","label":"Always On","description":"Screens run continuously with offline playback and automatic content recovery."} /-->
 <!-- /wp:oribi/stat-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Connect Your Workplace?","text":"Tell us about your offices and we'll recommend the right screens, integrations, and rollout plan for your organisation.","btnText":"Start Free Trial","btnUrl":"/trial","secondaryBtnText":"Get a Quote","secondaryBtnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Interested in Workplace Signage?","text":"Share your office setup — number of sites, key requirements, and any existing hardware. We'll come back with a specific plan.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
diff --git a/pages/devices.php b/pages/devices.php
index fab8d5a..b518a2a 100644
--- a/pages/devices.php
+++ b/pages/devices.php
@@ -13,7 +13,7 @@ return <<<'ORIBI_SYNC_CONTENT'
 
 <!-- wp:oribi/platform-row {"heading":"Never Goes Dark","description":"Every player caches content locally. If your internet connection drops, your displays continue running seamlessly with the latest synced content. When connectivity returns, new content pulls down automatically. No manual steps, no reboots.","btnText":"See Features","btnUrl":"/features","reversed":true,"neverGoesDark":true} /-->
 
-<!-- wp:oribi/platform-row {"heading":"Custom Display Solutions","description":"Create a polished, on-brand experience with our Custom Display Platform. Seamlessly integrated with your interactive signage, it ensures your logo and branding appear consistently across every screen, reinforcing recognition at every touchpoint. Ideal for businesses looking to elevate their presence and deliver a professional, cohesive visual identity.","btnText":"Get a Quote","btnUrl":"/contact","brandedAnim":true} /-->
+<!-- wp:oribi/platform-row {"heading":"Custom Display Solutions","description":"Our custom display platform builds your branding into every screen — your logo, your domain, your colours. Managed centrally from the Command Center, it keeps every display consistent without manual effort across sites.","btnText":"Get a Quote","btnUrl":"/contact","brandedAnim":true} /-->
 <!-- /wp:oribi/platform-section -->
 
 <!-- wp:oribi/feature-section {"variant":"alt","label":"Device Specifications","heading":"What's Inside Every Player","lead":"Purpose-built components selected for reliability, performance, and silent operation in any environment."} -->
@@ -74,5 +74,5 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-headset","title":"Remote Diagnostics","description":"Our support team can diagnose and troubleshoot most issues remotely. Firmware updates, configuration changes, and health checks \u2014 all handled without a site visit."} /-->
 <!-- /wp:oribi/value-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Not Sure What You Need?","text":"Tell us about your space and we'll recommend the right player, display, and mounting solution for your environment.","btnText":"Request a Quote","btnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Need a Recommendation?","text":"Tell us about your space and we'll recommend the right player, display, and mounting solution for your environment.","btnText":"Request a Quote","btnUrl":"/contact"} /-->
 ORIBI_SYNC_CONTENT;
diff --git a/pages/education.php b/pages/education.php
index eeeb723..2c7930f 100644
--- a/pages/education.php
+++ b/pages/education.php
@@ -7,7 +7,7 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Education Signage","title":"Keep Your Campus Connected","description":"Timetable displays, campus wayfinding, emergency alerts, and event boards - all managed centrally across every building on campus."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Education Signage","title":"Digital Signage for Education — Timetables, Wayfinding, and Emergency Alerts","description":"Timetable displays, campus wayfinding, emergency alerts, and event boards - all managed centrally across every building on campus."} /-->
 
 <!-- wp:oribi/platform-section {"label":"Capabilities","heading":"Signage Built for Education","lead":"Universities, colleges, and schools use digital signage to inform, navigate, and protect - without the admin overhead of managing individual screens."} -->
 <!-- wp:oribi/platform-row {"heading":"Timetable &amp; Schedule Displays","description":"Show live class schedules, room assignments, and last-minute changes on screens outside lecture halls, libraries, and common areas. Connect to your timetabling system so displays update automatically when rooms are swapped or sessions rescheduled - no manual edits needed.","btnText":"See Features","btnUrl":"/features","educationAnim":true} /-->
@@ -24,7 +24,7 @@
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-people-roof","title":"Student Accommodation","description":"Community notices, maintenance updates, fire safety reminders, and social event listings on screens in halls of residence."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Paper Noticeboards Are Outdated","lead":"Digital signage replaces cluttered noticeboards with clear, timely, centrally managed communication.","columns":3} -->
+<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Replace the Noticeboard — Without the Admin Overhead","lead":"One admin updates a screen centrally and every building on campus reflects the change within seconds.","columns":3} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-tower-broadcast","title":"Emergency Override","description":"Push critical alerts to every screen on campus within seconds. Life-safety messaging overrides all scheduled content instantly."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-sitemap","title":"Central Management","description":"Manage screens across dozens of buildings from one Command Center. Push campus-wide messages or tailor content per building."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-calendar-days","title":"Automated Scheduling","description":"Connect to timetabling systems so room schedules, events, and announcements update automatically - no manual intervention."} /-->
@@ -37,4 +37,4 @@
 <!-- wp:oribi/stat-card {"value":"0","label":"Per-User Fees","description":"Unlimited admin accounts - IT, facilities, marketing, and department heads all have access."} /-->
 <!-- /wp:oribi/stat-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Modernise Campus Communication?","text":"Tell us about your institution and we'll recommend the right screens, integrations, and rollout plan for your campus.","btnText":"Start Free Trial","btnUrl":"/trial","secondaryBtnText":"Get a Quote","secondaryBtnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Exploring Campus Signage?","text":"Tell us about your institution — number of buildings, display environments, and what you need screens to handle. We'll recommend a practical setup.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
diff --git a/pages/faq.php b/pages/faq.php
index 5fbb489..ccf72ad 100644
--- a/pages/faq.php
+++ b/pages/faq.php
@@ -6,7 +6,7 @@
  */
 
 return <<<'ORIBI_SYNC_CONTENT'
-<!-- wp:oribi/page-hero-animated {"label":"FAQ","title":"Your Questions, Answered","description":"Everything you need to know about our platform, pricing, setup, and support, in plain language."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"FAQ","title":"Frequently Asked Questions","description":"Straightforward answers on pricing, setup, hardware, and how the platform works."} /-->
 
 <!-- wp:oribi/faq-section {"label":"Platform \u0026 Pricing","heading":"Plans, Pricing \u0026amp; What's Included","lead":"Straightforward answers about what you get and what it costs."} -->
 <!-- wp:oribi/faq-item {"question":"What's included in the Essentials plan?","answer":"Essentials gives you up to 50 screens on a shared CMS instance with a custom subdomain. You get full content scheduling with day-parting, DataSets, RSS feeds, social widgets, embedded HTML, menu boards, interactive layouts, Canva integration, offline playback, Proof of Play analytics with 30-day retention, unlimited users with standard roles, and two-factor authentication. Pricing is $7 per screen per month, or $70 per screen if you pay annually."} /-->
diff --git a/pages/features.php b/pages/features.php
index d4f77fa..8e2b4e9 100644
--- a/pages/features.php
+++ b/pages/features.php
@@ -8,12 +8,12 @@
 return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/page-hero-animated {"label":"Platform Features","title":"Create It. Schedule It. Forget It.","description":"Design content in minutes, automate your schedule, and let your screens run themselves. One cloud dashboard for every display in your network - with live data, real-time analytics, and the tools your whole team can use from day one."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Create \u0026amp; Publish","heading":"From Idea to Screen in Minutes","lead":"A drag-and-drop layout designer, a built-in media library, and instant publishing - so your content goes live the moment it's ready."} -->
+<!-- wp:oribi/platform-section {"label":"Create &amp; Publish","heading":"Design, Schedule, Publish","lead":"A drag-and-drop layout editor, a central media library, and instant publishing — your content goes live the moment you hit publish."} -->
 <!-- wp:oribi/platform-row {"heading":"Design for Any Screen","description":"Build layouts visually with a drag-and-drop editor that works in any browser. Use ready-made stencils or start from scratch. Layer text, images, video, tickers, and data widgets across multiple zones - then preview exactly how it will look on screen before you publish. Save any layout as a reusable template for your team.","btnText":"Request Demo","btnUrl":"/demo","designerAnim":true} /-->
 
 <!-- wp:oribi/platform-row {"heading":"Every Media Type, One Library","description":"Upload images, video (including H.265 and HLS streams), PDFs, PowerPoint files, and audio to a centralised media library. Tag, organise, and reuse assets across layouts and playlists. Set expiration dates on media so outdated content removes itself automatically. Need polished creative? Our in-house team handles photography, video production, and graphic design.","btnText":"Creative Services","btnUrl":"/design","reversed":true,"mediaLibraryAnim":true} /-->
 
-<!-- wp:oribi/platform-row {"heading":"Publish Without the Wait","description":"Content goes live the moment you hit publish. A draft/publish workflow lets you edit layouts safely without affecting what's already on screen - then push updates across your entire network in one click. Schedule a layout to auto-publish at a specific date and time, or push it immediately. No queues, no approval chains, no delays.","btnUrl":"/pricing","publishAnim":true} /-->
+<!-- wp:oribi/platform-row {"heading":"Publish Immediately or Schedule Ahead","description":"Content goes live the moment you hit publish. A draft/publish workflow lets you edit layouts safely without affecting what's already on screen - then push updates across your entire network in one click. Schedule a layout to auto-publish at a specific date and time, or push it immediately. No queues, no approval chains, no delays.","btnUrl":"/pricing","publishAnim":true} /-->
 <!-- /wp:oribi/platform-section -->
 
 <!-- wp:oribi/feature-section {"variant":"alt","label":"Smart Scheduling","heading":"Automate Your Entire Schedule","lead":"Set it once and let the platform handle the rest. Day-parting, recurring events, location-based triggers, and weather-driven rules keep the right content on the right screen at the right time."} -->
@@ -34,7 +34,7 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/platform-row {"heading":"Runs on Your Hardware","description":"Our player software runs on Android, Windows, Samsung Tizen, LG webOS, ChromeOS, and Amazon Fire. Portrait or landscape. Single screen or synchronised video wall. Content is cached locally, so your displays keep running seamlessly even when the internet drops. Already have compatible hardware? Use our BYO option at the same per-screen rate — set it up yourself or let our team handle it for a one-time $99 setup fee.","btnText":"See Devices &amp; BYO","btnUrl":"/devices","deviceAnim":true} /-->
 <!-- /wp:oribi/platform-section -->
 
-<!-- wp:oribi/feature-section {"variant":"alt","label":"Content Toolkit","heading":"Connect Your World to Screen","lead":"Pull in live data, social feeds, menus, dashboards, and third-party content. Everything updates automatically - no manual refreshing, no extra steps.","columns":3} -->
+<!-- wp:oribi/feature-section {"variant":"alt","label":"Content Toolkit","heading":"Pull In Live Data and Third-Party Content","lead":"Connect live data, social feeds, menus, dashboards, and third-party content. Everything updates automatically — no manual refreshing, no extra steps.","columns":3} -->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-database","title":"Live Data Feeds","description":"Connect DataSets, remote JSON sources, and CSV imports directly to your layouts. Data refreshes automatically so your screens always show the latest information."} /-->
 
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-utensils","title":"Digital Menu Boards","description":"Build product categories and pricing lists that update across every location. Change a price once and it's live everywhere - no screen-by-screen editing."} /-->
@@ -67,7 +67,7 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-box-archive","title":"Content Usage","description":"See which media is assigned to layouts and which is unused. Library usage reports by user help you manage storage and keep your library clean."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/value-section {"variant":"alt","label":"Secure \u0026amp; Scalable","heading":"Enterprise Trust, Simple Setup","lead":"Every plan includes the security foundations your business needs. Scale your team and your network without worrying about per-user fees or access limits.","columns":4} -->
+<!-- wp:oribi/value-section {"variant":"alt","label":"Secure &amp; Scalable","heading":"Secure by Default. Up and Running in Minutes.","lead":"Every plan includes the security foundations your business needs. Scale your team and your network without worrying about per-user fees or access limits.","columns":4} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-lock","title":"Two-Factor Auth","description":"Secure every login with 2FA on every plan. Your CMS and player devices are protected at every layer."} /-->
 
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-user-shield","title":"Roles \u0026amp; Permissions","description":"Predefined admin, editor, and viewer roles on every plan. Pro adds SSO via SAML or CAS, custom role definitions, and feature-level access control."} /-->
@@ -77,5 +77,5 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-users","title":"Unlimited Users","description":"Invite your entire team at no extra cost. No per-seat charges, no access restrictions, no gatekeeping - on any plan."} /-->
 <!-- /wp:oribi/value-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"More Than Just Software","text":"Our in-house creative team produces professional photography, video, and graphic design for your screens. Our support team is available when you need us - not hidden behind a ticket queue. Get hands-on access to a live demo and see every feature in action.","btnText":"Request Demo","btnUrl":"/demo"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Hardware, Creative, and Support Included","text":"Our in-house studio handles photography, video, and graphic design. Support is staffed by people who know the platform — not a ticket queue. Request a demo and see every feature working on a live system.","btnText":"Request Demo","btnUrl":"/demo"} /-->
 ORIBI_SYNC_CONTENT;
diff --git a/pages/fitness.php b/pages/fitness.php
index 4765a09..d00f5fb 100644
--- a/pages/fitness.php
+++ b/pages/fitness.php
@@ -7,9 +7,9 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Fitness &amp; Leisure Signage","title":"Energise Your Facility with Digital Screens","description":"Class timetables, motivational content, live performance metrics, and promotional offers - on screens throughout gyms, leisure centres, and sports facilities."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Fitness &amp; Leisure Signage","title":"Digital Signage for Gyms and Leisure Centres","description":"Class timetables, motivational content, live performance metrics, and promotional offers - on screens throughout gyms, leisure centres, and sports facilities."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"Signage That Moves with Your Members","lead":"Keep members informed, motivated, and engaged from the moment they walk through the door."} -->
+<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"Timetables, Promotions, and Motivational Content — Updated Centrally","lead":"Class schedules that update themselves, promotional content that runs on a timer, and multi-zone layouts that pack more onto every screen."} -->
 <!-- wp:oribi/platform-row {"heading":"Class Timetables &amp; Schedules","description":"Display live class schedules, instructor details, and room assignments on screens at reception, in corridors, and near studios. When classes change or get cancelled, the timetable updates instantly - no reprinting, no crossed-out posters, no confusion at the front desk.","btnText":"See Features","btnUrl":"/features","fitnessAnim":true} /-->
 <!-- wp:oribi/platform-row {"heading":"Motivational &amp; Ambient Content","description":"Energise workout areas with high-impact visuals, training tips, member achievements, and challenge leaderboards. Multi-zone layouts let you show live TV alongside class schedules and branded content simultaneously - keeping the energy high without sacrificing information.","btnText":"See Pricing","btnUrl":"/pricing","reversed":true,"multiZoneAnim":true} /-->
 <!-- wp:oribi/platform-row {"heading":"Membership &amp; Promotional Offers","description":"Promote new memberships, personal training packages, retail products, and upcoming events on screens at reception and in changing areas. Schedule promotional content around peak sign-up periods - January campaigns, summer offers, and back-to-school deals run automatically.","btnText":"Get a Quote","btnUrl":"/contact","membershipAnim":true} /-->
@@ -24,7 +24,7 @@
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-futbol","title":"Outdoor &amp; Adventure","description":"Activity schedules, weather conditions, safety briefings, and booking availability for climbing walls, adventure parks, and outdoor centres."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Static Posters Don't Motivate","lead":"Digital signage creates energy, drives engagement, and keeps your facility feeling modern and professional.","columns":3} -->
+<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"What Your Members See Every Day Should Look the Part","lead":"A screen showing an outdated timetable and amateur-looking promotions works against your brand. Digital signage gives you the tools to fix that — without extra admin.","columns":3} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-tv","title":"Multi-Zone Layouts","description":"Show live TV, class schedules, and promotional content on a single screen simultaneously. Get more value from every display."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-clock","title":"Day-Part Scheduling","description":"Show morning class schedules at opening, peak-hour promotions at lunchtime, and evening wind-down content automatically."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-arrows-rotate","title":"Instant Updates","description":"Cancel a class? Change an instructor? Update the schedule from the Command Center and every screen reflects it immediately."} /-->
@@ -37,4 +37,4 @@
 <!-- wp:oribi/stat-card {"value":"24/7","label":"Always On","description":"Screens run continuously - early morning openers and late-night members always see current content."} /-->
 <!-- /wp:oribi/stat-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Energise Your Facility?","text":"Tell us about your gym or leisure centre and we'll recommend the right screens, content strategy, and rollout plan.","btnText":"Start Free Trial","btnUrl":"/trial","secondaryBtnText":"Get a Quote","secondaryBtnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Upgrading Your Gym or Leisure Centre Screens?","text":"Tell us about your facility — number of screens, environments (gym floor, reception, studio), and what you're trying to achieve. We'll put together a practical recommendation.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
diff --git a/pages/healthcare.php b/pages/healthcare.php
index 1237e13..a5ff5ed 100644
--- a/pages/healthcare.php
+++ b/pages/healthcare.php
@@ -7,15 +7,15 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Healthcare Signage","title":"Better Communication, Better Patient Experience","description":"Queue management, patient wayfinding, waiting room displays, and public health messaging - centrally managed across clinics, hospitals, and multi-site health networks."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Healthcare Signage","title":"Digital Signage for Healthcare — Queue Management, Wayfinding, and Waiting Room Displays","description":"Queue management, patient wayfinding, waiting room displays, and public health messaging - centrally managed across clinics, hospitals, and multi-site health networks."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"Signage Designed for Healthcare Environments","lead":"Reduce anxiety, improve navigation, and streamline patient flow with screens in every area of your facility."} -->
+<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"Built for Patient-Facing Environments","lead":"Manage queue displays, patient wayfinding, and waiting room content from a single platform — across clinics, surgeries, and hospital sites."} -->
 <!-- wp:oribi/platform-row {"heading":"Queue Management Displays","description":"Show real-time queue positions, estimated wait times, and 'now serving' notifications on waiting room screens. Patients know exactly where they stand - reducing anxiety, reception desk enquiries, and perceived wait times. Integrate with your appointment or ticket system for fully automated updates.","btnText":"See Features","btnUrl":"/features","healthcareAnim":true} /-->
 <!-- wp:oribi/platform-row {"heading":"Patient Wayfinding","description":"Guide patients, visitors, and staff through complex hospital layouts with interactive directory kiosks and static wayfinding screens. Touchscreen search lets users find departments, wards, consultants, and facilities by name - essential for large hospitals and multi-building campuses.","btnText":"See Kiosks","btnUrl":"/kiosks","reversed":true,"patientWayfindAnim":true} /-->
 <!-- wp:oribi/platform-row {"heading":"Waiting Room Information","description":"Keep patients informed and engaged with health education content, appointment reminders, facility information, and real-time wait updates. Replace outdated poster racks and leaflet stands with screens that always show current, relevant information - managed centrally and updated instantly.","btnText":"Get a Quote","btnUrl":"/contact","waitingRoomAnim":true} /-->
 <!-- /wp:oribi/platform-section -->
 
-<!-- wp:oribi/feature-section {"variant":"alt","label":"Use Cases","heading":"Screens Across Healthcare","lead":"From GP surgeries to major hospitals, digital signage improves communication at every patient touchpoint.","columns":3} -->
+<!-- wp:oribi/feature-section {"variant":"alt","label":"Use Cases","heading":"Healthcare Applications, Site by Site","lead":"From GP surgeries to major hospitals, digital signage improves communication at every patient touchpoint.","columns":3} -->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-hospital","title":"Hospitals","description":"Department wayfinding, queue management, patient information screens, and emergency messaging across wards, lobbies, and outpatient areas."} /-->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-stethoscope","title":"GP &amp; Dental Surgeries","description":"Waiting room displays with queue positions, health promotion content, appointment reminders, and self-check-in kiosks."} /-->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-prescription-bottle-medical","title":"Pharmacies","description":"Prescription ready notifications, health advice displays, promotional offers, and queue management screens at dispensing counters."} /-->
@@ -24,7 +24,7 @@
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-vials","title":"Laboratories &amp; Diagnostics","description":"Sample processing status, collection point wayfinding, and safety information on screens in pathology and imaging departments."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Reduce Anxiety, Improve Flow","lead":"Digital signage addresses the biggest frustrations in healthcare environments - uncertainty, navigation, and waiting.","columns":3} -->
+<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Less Confusion, Smoother Patient Flow","lead":"The three things that frustrate patients most — not knowing their position in the queue, not knowing where to go, and not knowing what's happening — all addressable with the right screens.","columns":3} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-clock","title":"Shorter Perceived Waits","description":"Engaging displays and real-time queue updates cut perceived wait times by up to 50% - patients feel less frustrated even during busy periods."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-route","title":"Fewer 'Where Is?' Questions","description":"Self-service wayfinding kiosks and directional screens reduce reception desk enquiries - freeing staff to focus on patient care."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-shield-halved","title":"Secure &amp; Reliable","description":"Role-based access control, MFA, and audit trails keep your signage platform secure. Offline playback ensures screens stay live during connectivity issues."} /-->
@@ -37,4 +37,4 @@
 <!-- wp:oribi/stat-card {"value":"<5s","label":"Alert Delivery","description":"Emergency override alerts reach every screen across the facility in seconds."} /-->
 <!-- /wp:oribi/stat-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Improve Your Patient Experience?","text":"Tell us about your facility and we'll recommend the right screens, kiosks, and configuration for your healthcare environment.","btnText":"Start Free Trial","btnUrl":"/trial","secondaryBtnText":"Get a Quote","secondaryBtnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Planning a Healthcare Deployment?","text":"Tell us about your site type — GP surgery, hospital, pharmacy, or multi-site network. We'll recommend the right hardware and configuration.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
diff --git a/pages/home.php b/pages/home.php
index e895fd0..39fea7d 100644
--- a/pages/home.php
+++ b/pages/home.php
@@ -6,14 +6,14 @@
  */
 
 return <<<'ORIBI_SYNC_CONTENT'
-<!-- wp:oribi/hero-animated {"label":"● Digital Signage Solutions","title":"Turn any screen into a dynamic communication tool.","highlightWord":"dynamic","description":"Digital signage is the modern way to connect with your audience. From eye-catching retail displays to dynamic informational screens, we craft tailored solutions that capture attention and deliver your message.","secondaryBtnText":"Request Demo","secondaryBtnUrl":"/demo","stat1Value":"4K","stat1Label":"Resolution Supported","stat2Value":"500+","stat2Label":"Screens Supported","stat3Value":"99.9%","stat3Label":"Uptime"} /-->
+<!-- wp:oribi/hero-animated {"label":"● Digital Signage Solutions","title":"One platform. Every screen. Always up to date.","highlightWord":"platform","description":"Publish to any screen from any browser. Schedule content automatically, pull in live data, and manage your entire display network from one cloud dashboard — no hardware lock-in, no per-user fees.","secondaryBtnText":"Request Demo","secondaryBtnUrl":"/demo","stat1Value":"4K","stat1Label":"Resolution Supported","stat2Value":"500+","stat2Label":"Screens Supported","stat3Value":"99.9%","stat3Label":"Uptime"} /-->
 
 <!-- wp:oribi/use-cases /-->
 
-<!-- wp:oribi/platform-section {"label":"The Complete Package","heading":"Everything You Need for Engaging Digital Signage","lead":"High-quality visuals, real-time data, and reliable playback, all managed from one powerful platform."} -->
+<!-- wp:oribi/platform-section {"label":"The Complete Package","heading":"Hardware, Software, and Creative — Under One Roof","lead":"High-quality content, reliable hardware, and a straightforward CMS — all managed from one place."} -->
 <!-- wp:oribi/platform-row {"heading":"Professional Content Creation","description":"Our in-house photography and video production services showcase your products, services, and environment with polished, engaging visuals. From digital menu boards to branded promotions, we create content that captures attention.","btnText":"Creative Services","btnUrl":"/design","cameraAnim":true} /-->
 
-<!-- wp:oribi/platform-row {"heading":"Live Data \u0026amp; Web Dashboards","description":"Integrate your existing web dashboards, social feeds, and real-time data sources directly to your displays. Bring your most important information to life on screen, automatically and effortlessly.","btnUrl":"/features","reversed":true,"isDashboard":true} /-->
+<!-- wp:oribi/platform-row {"heading":"Live Data &amp; Web Dashboards","description":"Integrate your existing web dashboards, social feeds, and real-time data sources directly to your displays. Bring your most important information to life on screen — updated automatically, no manual steps.","btnUrl":"/features","reversed":true,"isDashboard":true} /-->
 
 <!-- wp:oribi/platform-row {"heading":"Reliable on Any Screen","description":"Our intelligent player devices work on any screen with HDMI, and keep your message running even when the internet goes down. Enterprise-grade hardware designed for uninterrupted, always-on signage.","btnText":"View Devices","btnUrl":"/devices","tvStick":true} /-->
 <!-- /wp:oribi/platform-section -->
@@ -51,5 +51,5 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/stat-card {"value":"0","label":"Per-User Fees","description":"Unlimited team access on every plan. No seat charges, no gatekeeping."} /-->
 <!-- /wp:oribi/stat-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Transform Your Screens?","text":"See our plans, explore player devices, or request a live demo. No pressure, just a conversation about how we can help.","btnText":"Start Free Trial","btnUrl":"/trial","secondaryBtnText":"Get in Touch","secondaryBtnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"See What Your Screens Could Be Doing","text":"Browse the plans, explore the hardware, or book a demo. We'll walk you through the platform and show you exactly how it fits your setup.","btnText":"Get a Quote","btnUrl":"/contact","secondaryBtnText":"Request Demo","secondaryBtnUrl":"/demo"} /-->
 ORIBI_SYNC_CONTENT;
diff --git a/pages/hospitality.php b/pages/hospitality.php
index c7977ea..48f80ca 100644
--- a/pages/hospitality.php
+++ b/pages/hospitality.php
@@ -7,9 +7,9 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Hospitality Signage","title":"Elevate Every Guest Touchpoint","description":"Digital menu boards, lobby displays, event listings, and wayfinding - managed from one platform across every property in your portfolio."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Hospitality Signage","title":"Digital Signage for Hospitality — Menus, Lobbies, and Events","description":"Digital menu boards, lobby displays, event listings, and wayfinding - managed from one platform across every property in your portfolio."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"Signage Designed for Guest-Facing Environments","lead":"From the front desk to the restaurant floor, digital signage keeps guests informed, engaged, and spending."} -->
+<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"From the Restaurant Floor to the Conference Suite","lead":"Sync menu boards with your POS, run lobby displays and event schedules, and manage every screen across your property from one dashboard."} -->
 <!-- wp:oribi/platform-row {"heading":"Digital Menu Boards","description":"Sync with your POS system so prices, items, and availability update automatically. Schedule breakfast, lunch, and dinner menus with day-parting. Highlight daily specials, allergen information, and seasonal promotions - all without reprinting a single card. Multi-language support lets you switch menus for international guests automatically.","btnText":"See Features","btnUrl":"/features","galleryIds":[418,417]} /-->
 <!-- wp:oribi/platform-row {"heading":"Lobby &amp; Reception Displays","description":"Welcome guests by name, showcase local attractions, promote on-site amenities, and display live event schedules. First impressions matter - and a polished digital lobby creates a modern, professional atmosphere that sets the tone for the entire stay.","btnText":"See Pricing","btnUrl":"/pricing","reversed":true,"lobbyAnim":true} /-->
 <!-- wp:oribi/platform-row {"heading":"Conference &amp; Event Signage","description":"Display meeting room schedules, event agendas, and directional wayfinding for conference centres and function rooms. Update in real time when sessions change or rooms are reassigned - no more handwritten signs or outdated printed schedules outside meeting rooms.","btnText":"Get a Quote","btnUrl":"/contact","conferenceAnim":true} /-->
@@ -24,7 +24,7 @@
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-ship","title":"Cruise &amp; Leisure","description":"Deck plans, activity schedules, dining information, and shore excursion promotions across onboard display networks."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Replace Print, Reduce Waste, Increase Revenue","lead":"Digital signage pays for itself by cutting print costs and driving more sales per guest.","columns":3} -->
+<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Why Hospitality Businesses Switch to Digital Signage","lead":"Print menus and promotional materials are expensive to produce and slow to change. Digital signage gives your team the flexibility to update instantly and react to what's selling.","columns":3} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-arrows-rotate","title":"Instant Updates","description":"Change menus, prices, and promotions across every location instantly from the Command Center. No waiting for print runs or deliveries."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-language","title":"Multi-Language Support","description":"Schedule content in multiple languages and switch automatically based on time of day or guest demographics."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-chart-line","title":"Upsell &amp; Cross-Sell","description":"Promote high-margin items, combo deals, and add-ons with eye-catching visuals that outperform static printed signage."} /-->
@@ -37,4 +37,4 @@
 <!-- wp:oribi/stat-card {"value":"24/7","label":"Always On","description":"Screens run continuously with offline playback - no staff intervention needed."} /-->
 <!-- /wp:oribi/stat-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Upgrade Your Guest Experience?","text":"Tell us about your property and we'll recommend the right screens, content strategy, and configuration for your venues.","btnText":"Start Free Trial","btnUrl":"/trial","secondaryBtnText":"Get a Quote","secondaryBtnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Enquiring About Hospitality Signage?","text":"Let us know your property type — hotel, restaurant, venue, or group — and what you want your screens to do. We'll put together the right setup.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
diff --git a/pages/kiosks.php b/pages/kiosks.php
index 2049646..04eeb05 100644
--- a/pages/kiosks.php
+++ b/pages/kiosks.php
@@ -7,7 +7,7 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Interactive Kiosks","title":"Turn Screens into Self-Service Experiences","description":"Touchscreen kiosks for wayfinding, self-check-in, product lookup, and self-ordering - powered by the same platform you use for all your digital signage."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Interactive Kiosks","title":"Interactive Kiosks — Wayfinding, Self-Check-In, and Product Lookup","description":"Touchscreen kiosks for wayfinding, self-check-in, product lookup, and self-ordering - powered by the same platform you use for all your digital signage."} /-->
 
 <!-- wp:oribi/platform-section {"label":"Capabilities","heading":"Interactive Signage, No Custom Development","lead":"Our platform's interactive mode transforms any compatible touchscreen into a self-service kiosk - configured entirely from the CMS."} -->
 <!-- wp:oribi/platform-row {"heading":"Wayfinding \u0026 Directories","description":"Guide visitors through buildings, campuses, and venues with interactive maps and searchable directories. Visitors tap to find rooms, departments, or points of interest - with turn-by-turn guidance on screen. Ideal for hospitals, universities, corporate offices, and transport hubs.","btnText":"See Features","btnUrl":"/features"} /-->
@@ -32,4 +32,4 @@
 
 <!-- wp:oribi/intro-section {"variant":"alt","label":"Hardware","heading":"Compatible Touchscreen Displays","description":"Our player devices work with any HDMI touchscreen display. We can recommend and supply commercial-grade interactive panels rated for high-traffic public environments \u2014 from compact 22-inch countertop units to freestanding 55-inch floor kiosks. Contact us for recommendations and bundled pricing.","visual":""} /-->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Deploy Interactive Kiosks?","text":"Tell us about your environment and we\u0027ll recommend the right hardware, layout, and configuration for your use case.","btnText":"Start Free Trial","btnUrl":"/trial","secondaryBtnText":"Get a Quote","secondaryBtnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Planning an Interactive Kiosk Deployment?","text":"Tell us about your environment and we'll recommend the right hardware, layout, and configuration for your use case.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
diff --git a/pages/partners.php b/pages/partners.php
index b6ec136..8dc2475 100644
--- a/pages/partners.php
+++ b/pages/partners.php
@@ -7,7 +7,7 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Partner Programme","title":"Build Digital Signage into Your Offering","description":"White-label our platform, resell alongside your services, or embed signage capabilities into your own product via our API. Three ways to partner \u2014 one powerful platform."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Partner Programme","title":"Build Digital Signage into Your Offering","description":"White-label our platform, resell alongside your services, or embed signage capabilities into your own product via our API. Three partnership models — one platform to build on."} /-->
 
 <!-- wp:oribi/platform-section {"label":"Partnership Models","heading":"Choose the Model That Fits Your Business","lead":"Whether you\u0027re an AV integrator, IT consultancy, or SaaS company, we have a programme designed for you."} -->
 <!-- wp:oribi/platform-row {"heading":"White-Label Platform","description":"Rebrand the entire OTS Signs CMS with your own logo, domain, and colour scheme. Your clients see your brand \u2014 we provide the infrastructure, hosting, updates, and support behind the scenes. Deploy under your own identity with zero platform development cost. Ideal for agencies, managed service providers, and AV companies building a recurring revenue stream.","btnText":"Apply to Partner","btnUrl":"/contact"} /-->
@@ -15,13 +15,13 @@
 <!-- wp:oribi/platform-row {"heading":"API \u0026 Platform Integration","description":"Embed digital signage capabilities directly into your own SaaS product using our REST API. Automate content workflows, manage screens programmatically, and build custom integrations that extend your platform\u0027s value. Full API documentation and developer support included.","btnText":"View API Docs","btnUrl":"/resources"} /-->
 <!-- /wp:oribi/platform-section -->
 
-<!-- wp:oribi/value-section {"variant":"alt","label":"Why Partner With Us","heading":"What You Get as a Partner","lead":"Every partnership model includes the tools, support, and margins you need to grow your signage business.","columns":3} -->
+<!-- wp:oribi/value-section {"variant":"alt","label":"Why Partner With Us","heading":"What Every Partner Gets","lead":"Every partnership model includes the tools, support, and margins you need to grow your signage business.","columns":3} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-percent","title":"Competitive Margins","description":"Volume-based pricing ensures healthy margins on every deployment. The more screens you manage, the better your economics."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-user-tie","title":"Dedicated Partner Manager","description":"A named point of contact who understands your business, helps close deals, and ensures smooth onboarding for every customer you bring."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-bullhorn","title":"Co-Marketing Support","description":"Joint case studies, branded collateral, and co-marketing campaigns to help you promote digital signage to your existing customer base."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-graduation-cap","title":"Sales \u0026 Technical Training","description":"Get your team up to speed with platform training, sales enablement materials, and demo environments so you can sell and support with confidence."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-headset","title":"Priority Partner Support","description":"Escalated support for partner-managed accounts with faster SLAs, direct engineering access, and proactive issue resolution."} /-->
-<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-rocket","title":"Early Access to Features","description":"Get advance notice and early access to new platform features, integrations, and hardware so you\u0027re always ahead of the curve."} /-->
+<!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-rocket","title":"Early Access to Features","description":"Get advance notice and early access to new platform features, integrations, and hardware so you can plan your roadmap with confidence."} /-->
 <!-- /wp:oribi/value-section -->
 
 <!-- wp:oribi/feature-section {"variant":"normal","label":"Ideal For","heading":"Who Partners With Us","lead":"Our partner programme is designed for businesses that already serve customers who need screens.","columns":3} -->
diff --git a/pages/retail.php b/pages/retail.php
index 7989914..caab717 100644
--- a/pages/retail.php
+++ b/pages/retail.php
@@ -7,15 +7,15 @@
  * Post Types: page
  */
 ?>
-<!-- wp:oribi/page-hero-animated {"label":"Retail Signage","title":"Turn Footfall into Revenue","description":"Promotional displays, in-store wayfinding, and digital price tags - all managed centrally across every location from one platform."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Retail Signage","title":"Retail Digital Signage — Promotions, Wayfinding, and POS Integration","description":"Promotional displays, in-store wayfinding, and digital price tags - all managed centrally across every location from one platform."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"Signage That Sells","lead":"Digital signage gives retailers the tools to influence purchasing decisions at the point of sale - instantly and at scale."} -->
+<!-- wp:oribi/platform-section {"label":"Capabilities","heading":"What the Platform Does for Retailers","lead":"Schedule promotions centrally, sync with your POS, and guide shoppers through your store — managed from one dashboard."} -->
 <!-- wp:oribi/platform-row {"heading":"Promotional Displays","description":"Launch flash sales, seasonal campaigns, and product spotlights across every store simultaneously. Schedule promotions in advance and let them go live automatically. Day-parting lets you show breakfast offers in the morning and evening deals after 5 pm - matching your messaging to customer behaviour throughout the day.","btnText":"See Features","btnUrl":"/features","dayPartAnim":true} /-->
 <!-- wp:oribi/platform-row {"heading":"In-Store Wayfinding","description":"Guide customers through large-format stores, shopping centres, and department stores with interactive directories and aisle-level navigation. Reduce 'where is it?' questions for staff and help shoppers find what they need faster - increasing basket size and reducing frustration.","btnText":"See Kiosks","btnUrl":"/kiosks","reversed":true,"wayfindAnim":true} /-->
 <!-- wp:oribi/platform-row {"heading":"Window &amp; Storefront Displays","description":"High-brightness screens in shop windows attract passing foot traffic with dynamic, attention-grabbing content. Rotate promotions automatically, display opening hours, and showcase new arrivals - replacing static window posters that go stale within days.","btnText":"Get a Quote","btnUrl":"/contact","storefrontAnim":true} /-->
 <!-- /wp:oribi/platform-section -->
 
-<!-- wp:oribi/feature-section {"variant":"alt","label":"Use Cases","heading":"Screens That Drive Sales","lead":"From boutiques to big-box stores, digital signage works in every retail format.","columns":3} -->
+<!-- wp:oribi/feature-section {"variant":"alt","label":"Use Cases","heading":"Retail Signage Across Every Format","lead":"From boutiques to big-box stores, digital signage works in every retail format.","columns":3} -->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-tags","title":"Fashion &amp; Apparel","description":"Lookbook slideshows, size availability, and collection launch countdowns on screens near fitting rooms, entrances, and window displays."} /-->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-cart-shopping","title":"Supermarkets &amp; Grocery","description":"Aisle-end promotions, recipe ideas, daily offers, and self-checkout queue management screens across the store floor."} /-->
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-gem","title":"Luxury &amp; Specialty","description":"Brand storytelling, product heritage videos, and curated collections on high-end displays that complement premium retail environments."} /-->
@@ -24,7 +24,7 @@
 <!-- wp:oribi/feature-card {"iconType":"fontawesome","faIcon":"fas fa-gas-pump","title":"Forecourt &amp; Convenience","description":"Fuel price boards, in-store offers, and drive-through menu displays that update in real time from your POS or back-office system."} /-->
 <!-- /wp:oribi/feature-section -->
 
-<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"Static Posters Can't Compete","lead":"Digital signage outperforms print on every metric that matters to retailers.","columns":3} -->
+<!-- wp:oribi/value-section {"variant":"normal","label":"Why Digital","heading":"What Digital Replaces — and What It Adds","lead":"Print is slow and expensive to change. Digital signage gives your team the speed and control that in-store promotion demands.","columns":3} -->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-bolt","title":"Instant Campaign Launches","description":"Go from concept to live across every store in minutes. No print production, no delivery logistics, no store-by-store rollout."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-clock","title":"Day-Part Scheduling","description":"Show different promotions at different times of day. Breakfast offers at 7 am, lunch deals at noon, evening discounts after 5 pm."} /-->
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-cash-register","title":"POS Integration","description":"Connect your point-of-sale system so prices, stock levels, and promotional offers stay accurate across all screens automatically."} /-->
@@ -37,4 +37,4 @@
 <!-- wp:oribi/stat-card {"value":"60%","label":"Impulse Purchases","description":"Well-placed digital signage drives unplanned purchases in-store."} /-->
 <!-- /wp:oribi/stat-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Ready to Boost In-Store Sales?","text":"Tell us about your stores and we'll recommend the right screens, content strategy, and rollout plan for your retail estate.","btnText":"Start Free Trial","btnUrl":"/trial","secondaryBtnText":"Get a Quote","secondaryBtnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Upgrading Your Retail Estate?","text":"Let us know how many locations you have, the display environments you're working with, and what you're trying to achieve. We'll put together a tailored recommendation.","btnText":"Get a Quote","btnUrl":"/contact"} /-->
diff --git a/pages/solutions.php b/pages/solutions.php
index 3547c07..1f1bdf9 100644
--- a/pages/solutions.php
+++ b/pages/solutions.php
@@ -6,9 +6,9 @@
  */
 
 return <<<'ORIBI_SYNC_CONTENT'
-<!-- wp:oribi/page-hero-animated {"label":"Industry Solutions","title":"Built for the Way You Work","description":"Every industry communicates differently. Our platform adapts to your environment - whether that's a hotel lobby, a shop floor, a boardroom, or a lecture hall."} /-->
+<!-- wp:oribi/page-hero-animated {"label":"Industry Solutions","title":"One Platform, Across Every Industry","description":"Every industry communicates differently. Our platform adapts to your environment - whether that's a hotel lobby, a shop floor, a boardroom, or a lecture hall."} /-->
 
-<!-- wp:oribi/platform-section {"label":"Industries We Serve","heading":"One Platform, Tailored to Your Sector","lead":"We've worked with businesses across six key industries. Here's how our platform fits into each one."} -->
+<!-- wp:oribi/platform-section {"label":"Industries We Serve","heading":"From Hospitality to Healthcare, One CMS Handles It All","lead":"We work with businesses across nine industries. Here's how the platform is used in each."} -->
 <!-- wp:oribi/platform-row {"heading":"Hospitality","description":"Digital menu boards that update with your POS, lobby displays that guide guests, and promotional screens that drive upsells in bars and restaurants. Create a polished guest experience from the moment they walk in - and keep it fresh without touching a single printed sign. Multi-language scheduling lets you switch content for international guests automatically.","btnText":"Learn More","btnUrl":"/hospitality","hospitalityAnim":true} /-->
 
 <!-- wp:oribi/platform-row {"heading":"Retail","description":"Launch promotions across every store instantly, spotlight seasonal products, and guide shoppers with in-store wayfinding. Retailers using digital signage see up to 30% more sales. Use day-parting to show breakfast offers in the morning and evening deals after 5pm. Interactive touchscreens turn browsing into self-service product lookup and ordering.","btnText":"Learn More","btnUrl":"/retail","reversed":true,"retailAnim":true} /-->
@@ -25,7 +25,7 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/platform-row {"heading":"Fitness \u0026 Leisure","description":"Class timetables, motivational content, live performance metrics, and promotional offers on screens throughout gyms, leisure centres, and sports facilities. Schedule content by time of day to match peak hours and class rotations. Use multi-zone layouts to show live TV alongside class schedules and branded promotions simultaneously.","btnText":"Learn More","btnUrl":"/fitness","fitnessAnim":true} /-->
 <!-- /wp:oribi/platform-section -->
 
-<!-- wp:oribi/stat-section {"variant":"alt","label":"By the Numbers","heading":"The Results Speak for Themselves","lead":"Businesses that invest in digital signage see measurable returns across every metric that matters.","columns":4} -->
+<!-- wp:oribi/stat-section {"variant":"alt","label":"By the Numbers","heading":"Measured Impact","lead":"Businesses that invest in digital signage see measurable returns across every metric that matters.","columns":4} -->
 <!-- wp:oribi/stat-card {"value":"400%","label":"More Views","description":"Digital displays capture 400% more attention than traditional static signage. <a href='https://mvix.com/blog/digital-signage-statistics/' target='_blank' rel='noopener'>Mvix Research →</a>"} /-->
 
 <!-- wp:oribi/stat-card {"value":"30%","label":"Revenue Uplift","description":"Retail locations with digital signage report up to 30% higher in-store sales. <a href='https://www.digitalsignagetoday.com/news/nielsen-study-dooh-increases-revenue-at-the-point-of-sale-2/' target='_blank' rel='noopener'>Nielsen DOOH Study →</a>"} /-->
@@ -35,5 +35,5 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/stat-card {"value":"50%","label":"Shorter Perceived Waits","description":"Engaging displays cut perceived wait times in half for customers in queues. <a href='https://www.digitalsignagetoday.com/articles/the-business-case-for-digital-signage-in-the-waiting-line/' target='_blank' rel='noopener'>Digital Signage Today →</a>"} /-->
 <!-- /wp:oribi/stat-section -->
 
-<!-- wp:oribi/cta-banner {"heading":"Let Us Match You to the Right Setup","text":"Tell us about your industry, your locations, and what you want your screens to do. We'll recommend the ideal configuration.","btnText":"Talk to an Expert","btnUrl":"/contact"} /-->
+<!-- wp:oribi/cta-banner {"heading":"Not Sure Where to Start?","text":"Tell us about your environment — industry, number of locations, and what you need screens to do. We'll come back with a specific recommendation.","btnText":"Talk to an Expert","btnUrl":"/contact"} /-->
 ORIBI_SYNC_CONTENT;
\ No newline at end of file
diff --git a/theme/assets/css/main.css b/theme/assets/css/main.css
index d99f4d2..5360e2b 100644
--- a/theme/assets/css/main.css
+++ b/theme/assets/css/main.css
@@ -1088,13 +1088,12 @@ p:last-child { margin-bottom: 0; }
   border: 1px solid var(--color-border);
   border-radius: var(--radius-md);
   padding: 2rem;
-  transition: all var(--transition);
+  transition: box-shadow var(--transition), border-color var(--transition), background var(--transition);
   position: relative;
 }
 .oribi-card:hover {
-  box-shadow: var(--shadow-md);
-  transform: translateY(-4px);
-  border-color: var(--color-primary-lt);
+  box-shadow: var(--shadow-lg);
+  border-color: var(--color-primary);
 }
 .oribi-card h3 { margin-bottom: .5rem; font-size: 1.1rem; }
 .oribi-card p  { color: var(--color-text-muted); font-size: .95rem; }
@@ -1481,10 +1480,9 @@ p:last-child { margin-bottom: 0; }
   }
 }
 
-/* Touch devices - disable hover transform to prevent sticky states */
+/* Touch devices - no hover state changes */
 @media (hover: none) {
   .oribi-card:hover {
-    transform: none;
     box-shadow: none;
     border-color: var(--color-border);
   }
@@ -1921,12 +1919,11 @@ p:last-child { margin-bottom: 0; }
   border: 1px solid var(--color-border);
   border-radius: var(--radius-md);
   padding: 2rem;
-  transition: all var(--transition);
+  transition: box-shadow var(--transition), border-color var(--transition), background var(--transition);
 }
 .feature-card:hover {
-  box-shadow: var(--shadow-md);
-  transform: translateY(-4px);
-  border-color: var(--color-primary-lt);
+  box-shadow: var(--shadow-lg);
+  border-color: var(--color-primary);
 }
 .card-image {
   display: block;
@@ -1968,11 +1965,11 @@ p:last-child { margin-bottom: 0; }
   border-radius: var(--radius-lg);
   padding: 2.5rem;
   position: relative;
-  transition: all var(--transition);
+  transition: box-shadow var(--transition), border-color var(--transition), background var(--transition);
 }
 .pricing-card:hover {
-  box-shadow: var(--shadow-md);
-  transform: translateY(-4px);
+  box-shadow: var(--shadow-lg);
+  border-color: var(--color-primary);
 }
 .pricing-card.featured {
 }
@@ -2098,7 +2095,7 @@ p:last-child { margin-bottom: 0; }
   outline: 1px solid #000;
   padding: 3px;
   position: relative;
-  box-shadow: 0 14px 48px rgba(0,0,0,0.55);
+  box-shadow: 0 8px 28px rgba(0,0,0,0.35);
 }
 .dashboard-tv__body::after {
   content: '\25B6';
@@ -2326,7 +2323,7 @@ p:last-child { margin-bottom: 0; }
   display: flex;
   align-items: stretch;
   position: relative;
-  box-shadow: 0 16px 48px rgba(0,0,0,0.50);
+  box-shadow: 0 8px 28px rgba(0,0,0,0.30);
 }
 .da-tablet .da-body::before {
   content: '';
@@ -2362,7 +2359,7 @@ p:last-child { margin-bottom: 0; }
   display: flex;
   align-items: stretch;
   position: relative;
-  box-shadow: 0 10px 36px rgba(0,0,0,0.50);
+  box-shadow: 0 6px 20px rgba(0,0,0,0.30);
 }
 .da-monitor-sm .da-body::after {
   content: '';
@@ -2403,7 +2400,7 @@ p:last-child { margin-bottom: 0; }
   display: flex;
   align-items: stretch;
   position: relative;
-  box-shadow: 0 12px 40px rgba(0,0,0,0.50);
+  box-shadow: 0 6px 20px rgba(0,0,0,0.30);
 }
 .da-monitor-lg .da-stem {
   width: 16px;
@@ -2431,7 +2428,7 @@ p:last-child { margin-bottom: 0; }
   display: flex;
   align-items: stretch;
   position: relative;
-  box-shadow: 0 14px 48px rgba(0,0,0,0.55);
+  box-shadow: 0 8px 28px rgba(0,0,0,0.35);
 }
 .da-tv .da-body::after {
   content: '\25B6';
@@ -2619,7 +2616,7 @@ p:last-child { margin-bottom: 0; }
   display: flex;
   align-items: stretch;
   position: relative;
-  box-shadow: 0 14px 48px rgba(0,0,0,0.55);
+  box-shadow: 0 8px 28px rgba(0,0,0,0.35);
 }
 .ts-tv__screen {
   width: 100%;
@@ -7267,7 +7264,7 @@ p:last-child { margin-bottom: 0; }
   border: 1px solid #162030;
   border-radius: 10px;
   overflow: hidden;
-  box-shadow: 0 20px 60px rgba(0,0,0,0.55);
+  box-shadow: 0 10px 32px rgba(0,0,0,0.35);
   color: #fff;
 }