diff --git a/pages/pricing.php b/pages/pricing.php
index 5d1aeb6..77f4702 100644
--- a/pages/pricing.php
+++ b/pages/pricing.php
@@ -18,18 +18,18 @@ return <<<'ORIBI_SYNC_CONTENT'
 <!-- wp:oribi/value-card {"iconType":"fontawesome","faIcon":"fas fa-check-circle","title":"No Hidden Fees","description":"Per-screen pricing with no seat limits, no setup fees, and no surprise charges."} /-->
 <!-- /wp:oribi/value-section -->
 
-<!-- wp:oribi/pricing-section {"heading":"You Manage Your Content. We Keep Screens Running.","lead":"Affordable per-screen plans for teams who want full control of their content and scheduling."} -->
-<!-- wp:oribi/pricing-card {"name":"Monitor","tagline":"Hands-off health checks","price":"$5","pricePer":"per screen / month","features":["Health pings \u0026 fail alerts","Brand kit saved on file","Full Xibo CMS access","Email support (2\u20133 biz days)","You handle all content \u0026 scheduling"],"btnText":"Get Started","btnUrl":"/contact"} /-->
+<!-- wp:oribi/pricing-section {"heading":"TRACK 1: DIY — You Manage Your Content","lead":"Affordable per-screen plans for teams who want full control of their content and scheduling. You manage everything; we monitor and support."} -->
+<!-- wp:oribi/pricing-card {"name":"Monitor","tagline":"Hands-off health checks","price":"$5","pricePer":"per screen / month","features":["Health pings \u0026 fail alerts","Brand kit saved on file","Full Xibo CMS access","Email support (2\u20133 biz days)","You handle all content \u0026 scheduling"],"btnText":"Get Started","btnUrl":"/contact","track":"diy"} /-->
 
-<!-- wp:oribi/pricing-card {"name":"Manage","tagline":"We handle your schedule","price":"$9","pricePer":"per screen / month","features":["Everything in Monitor","OTS manages your scheduling","Up to 2 changes/week/screen"],"btnText":"Get Started","btnUrl":"/contact"} /-->
+<!-- wp:oribi/pricing-card {"name":"Manage","tagline":"We handle your schedule","price":"$9","pricePer":"per screen / month","features":["Everything in Monitor","OTS manages your scheduling","Up to 2 changes/week/screen"],"btnText":"Get Started","btnUrl":"/contact","track":"diy"} /-->
 <!-- /wp:oribi/pricing-section -->
 
-<!-- wp:oribi/pricing-section {"variant":"alt","heading":"We Design, Schedule, and Manage Everything.","lead":"Full-service plans where our team handles your creative from start to finish. Custom design projects outside of included packages are quoted and billed as projects."} -->
-<!-- wp:oribi/pricing-card {"name":"Essentials","tagline":"Fresh static graphics each month","price":"$35","pricePer":"per screen / month","features":["Everything in Manage","2 new static graphics/month","1 revision round included","2\u20133 biz day turnaround","Graphics pool across screens"],"btnText":"Get Started","btnUrl":"/contact"} /-->
+<!-- wp:oribi/pricing-section {"variant":"alt","heading":"TRACK 2: DESIGN INCLUDED — We Manage Everything","lead":"Full-service plans where our team handles your creative from start to finish. We design, schedule, monitor, and support everything. Custom design projects outside of included packages are quoted and billed as projects."} -->
+<!-- wp:oribi/pricing-card {"name":"Essentials","tagline":"Fresh static graphics each month","price":"$35","pricePer":"per screen / month","features":["Everything in Manage","2 new static graphics/month","1 revision round included","2\u20133 biz day turnaround","Graphics pool across screens"],"btnText":"Get Started","btnUrl":"/contact","track":"design"} /-->
 
-<!-- wp:oribi/pricing-card {"name":"Growth","tagline":"Static + motion, fast turns","price":"$89","pricePer":"per screen / month","features":["Everything in Essentials","4 graphics OR 1 short video/month","Motion up to 30s","Priority 1\u20132 biz day turnaround","2 revision rounds on motion"],"btnText":"Get Started","btnUrl":"/contact","featured":true,"badge":"Most Popular"} /-->
+<!-- wp:oribi/pricing-card {"name":"Growth","tagline":"Static + motion, fast turns","price":"$89","pricePer":"per screen / month","features":["Everything in Essentials","4 graphics OR 1 short video/month","Motion up to 30s","Priority 1\u20132 biz day turnaround","2 revision rounds on motion"],"btnText":"Get Started","btnUrl":"/contact","featured":true,"badge":"Most Popular","track":"design"} /-->
 
-<!-- wp:oribi/pricing-card {"name":"Pro","tagline":"Campaigns \u0026 planning","price":"$129","pricePer":"per screen / month","features":["Everything in Growth","Custom content filmed on site (1 hr/screen pooled)","6 graphics OR 2 short videos/month","Monthly content planning call","Editable source files (AI/AE)","Fastest SLA: 1 biz day static"],"btnText":"Get Started","btnUrl":"/contact"} /-->
+<!-- wp:oribi/pricing-card {"name":"Pro","tagline":"Campaigns \u0026 planning","price":"$129","pricePer":"per screen / month","features":["Everything in Growth","Custom content filmed on site (1 hr/screen pooled)","6 graphics OR 2 short videos/month","Monthly content planning call","Editable source files (AI/AE)","Fastest SLA: 1 biz day static"],"btnText":"Get Started","btnUrl":"/contact","track":"design"} /-->
 <!-- /wp:oribi/pricing-section -->
 
 <!-- wp:oribi/comparison-table {"heading":"See Exactly What\u2019s Included","lead":"A full breakdown of what you get on each plan \u2014 no surprises.","columns":["Monitor","Manage","Essentials","Growth","Pro"],"rows":[{"group":"Platform"},{"feature":"Full Xibo CMS access","values":[true,true,true,true,true]},{"feature":"Brand kit on file","values":[true,true,true,true,true]},{"feature":"Screen health monitoring","values":[true,true,true,true,true]},{"group":"Scheduling \u0026 Management"},{"feature":"OTS manages scheduling","values":[false,true,true,true,true]},{"feature":"Content changes/week/screen","values":["Self-managed","Up to 2","Up to 2","Up to 2","Up to 2"]},{"group":"Creative Services"},{"feature":"New graphics/month","values":[false,false,"2 static","4 or 1 video","6 or 2 videos"]},{"feature":"Motion content","values":[false,false,false,"Up to 30s","Up to 30s"]},{"feature":"Graphics pool across screens","values":[false,false,true,true,true]},{"feature":"On-site filming","values":[false,false,false,false,"1 hr/screen (pooled)"]},{"feature":"Monthly content planning call","values":[false,false,false,false,true]},{"feature":"Editable source files (AI/AE)","values":[false,false,false,false,true]},{"group":"Revisions \u0026 Turnaround"},{"feature":"Revision rounds","values":[false,false,"1 round","2 rounds (motion)","2 rounds"]},{"feature":"Turnaround time","values":[false,false,"2\u20133 biz days","1\u20132 biz days","1 biz day"]},{"group":"Support"},{"feature":"Email support response","values":["2\u20133 biz days","2\u20133 biz days","2\u20133 biz days","Priority","Fastest SLA"]}]} /-->
diff --git a/theme/assets/css/main.css b/theme/assets/css/main.css
index 5360e2b..ebe6b92 100644
--- a/theme/assets/css/main.css
+++ b/theme/assets/css/main.css
@@ -1973,6 +1973,44 @@ p:last-child { margin-bottom: 0; }
 }
 .pricing-card.featured {
 }
+
+/* Track Differentiation */
+.pricing-card[data-track="diy"] {
+  border-top: 4px solid var(--color-accent);
+}
+.pricing-card[data-track="diy"]:hover {
+  border-top-color: var(--color-accent-dk);
+}
+
+.pricing-card[data-track="design"] {
+  border-top: 4px solid var(--color-primary);
+}
+.pricing-card[data-track="design"]:hover {
+  border-top-color: var(--color-primary-dk);
+}
+
+/* Track Badge */
+.pricing-track-badge {
+  position: absolute;
+  top: 12px;
+  right: 12px;
+  background: transparent;
+  color: var(--color-text-muted);
+  font-size: .7rem;
+  font-weight: 700;
+  letter-spacing: .15em;
+  text-transform: uppercase;
+  padding: 0;
+  border-radius: 0;
+  margin: 0;
+}
+.pricing-card[data-track="diy"] .pricing-track-badge {
+  color: var(--color-accent-dk);
+}
+.pricing-card[data-track="design"] .pricing-track-badge {
+  color: var(--color-primary-dk);
+}
+
 .pricing-badge {
   position: absolute;
   top: -14px;
diff --git a/theme/blocks/index.php b/theme/blocks/index.php
index 3c95322..08b281a 100644
--- a/theme/blocks/index.php
+++ b/theme/blocks/index.php
@@ -537,6 +537,7 @@ add_action('init', function () {
             'btnUrl' => ['type' => 'string', 'default' => '/contact'],
             'featured' => ['type' => 'boolean', 'default' => false],
             'badge' => ['type' => 'string', 'default' => ''],
+            'track' => ['type' => 'string', 'default' => ''],
             'imgId' => ['type' => 'number', 'default' => 0],
             'imgUrl' => ['type' => 'string', 'default' => ''],
             'imgAlt' => ['type' => 'string', 'default' => ''],
@@ -1424,6 +1425,7 @@ function oribi_render_pricing_section($a, $content, $block)
 function oribi_render_pricing_card($a)
 {
     $featured = !empty($a['featured']);
+    $track = !empty($a['track']) ? $a['track'] : '';
     $img_id = !empty($a['imgId']) ? intval($a['imgId']) : 0;
     $img_url = !empty($a['imgUrl']) ? $a['imgUrl'] : '';
     $img_alt = !empty($a['imgAlt']) ? $a['imgAlt'] : '';
@@ -1444,12 +1446,23 @@ function oribi_render_pricing_card($a)
         }
     }
 
+    // Track labels
+    $track_labels = [
+        'diy' => 'DIY',
+        'design' => 'Full Service',
+    ];
+    $track_label = isset($track_labels[$track]) ? $track_labels[$track] : '';
+
     ob_start(); ?>
-<div class="pricing-card<?php echo $featured ? ' featured' : ''; ?>">
+<div class="pricing-card<?php echo $featured ? ' featured' : ''; ?>"<?php echo $track ? ' data-track="' . esc_attr($track) . '"' : ''; ?>>
     <?php if ($featured && !empty($a['badge'])): ?>
     <span class="pricing-badge"><?php echo esc_html($a['badge']); ?></span>
     <?php
     endif; ?>
+    <?php if ($track_label): ?>
+    <span class="pricing-track-badge"><?php echo esc_html($track_label); ?></span>
+    <?php
+    endif; ?>
     <?php if ($img_html): ?>
     <div class="card-image-wrap" style="text-align:center;margin-bottom:1.25rem;"><?php echo $img_html; ?></div>
     <?php