223 lines
12 KiB
HTML
223 lines
12 KiB
HTML
<!DOCTYPE html>
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<html lang="en">
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<head>
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<title>OTS Signs Command Center Documentation</title>
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<meta name="viewport" content="width=device-width">
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<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
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<!-- favicon -->
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<link href="../img/favicon.ico" rel="shortcut icon"/>
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<!-- Bootstrap -->
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<link href="../vendor/bootstrap/css/bootstrap.min.css" rel="stylesheet" media="screen">
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<!-- Stylesheets -->
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<link href="../manual.css" rel="stylesheet" media="screen">
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<!-- META -->
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<meta name="keywords" content="digital signage, signage, narrow-casting, ots-signs, open source, agpl, documentation" />
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<meta name="description" content="OTS Signs Command Center is an open source digital signage solution. It supports all main media types and can be interfaced to other sources of data using CSV, Databases or RSS." />
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</head>
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<body data-toc="scheduling">
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<!-- Copyright 2020 Xibo Signage Ltd. Part of the Xibo Open Source Digital Signage Solution. Released under the AGPLv3 or later. -->
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<nav id="top-nav" class="navbar navbar-inverse navbar-fixed-top" role="navigation">
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<div class="container">
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<div class="navbar-header">
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<button type="button" class="navbar-toggle" data-toggle="collapse" data-target="#ss-navbar">
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<span class="sr-only">Toggle navigation</span>
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<span class="icon-bar"></span>
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<span class="icon-bar"></span>
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<span class="icon-bar"></span>
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</button>
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<a href="#" class="navbar-brand">OTS Signs Command Center Documentation</a>
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</div>
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<div class="collapse navbar-collapse" id="ss-navbar">
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<ul class="nav navbar-nav">
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</ul>
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</div>
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</div>
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</nav>
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<div class="ss_body container">
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<div class="row">
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<div class="col-md-3">
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<ul id="side-nav" class="nav nav-pills nav-stacked">
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<li><a href="index.html" data-toc-name="getting_started">Getting Started</a></li><li><a href="layouts_editor.html" data-toc-name="layouts">Layouts</a></li><li><a href="media_library.html" data-toc-name="media">Media</a></li><li><a href="media_modules.html" data-toc-name="widgets">Modules</a></li><li><a href="scheduling_events.html" data-toc-name="scheduling">Scheduling</a></li><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
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<html><body><ul>
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<li>
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<p><a href="simple_scheduling.html">Simple Scheduling</a></p>
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</li>
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<li>
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<p><a href="scheduling_repeats.html">Using Repeats</a></p>
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</li>
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<li>
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<p><a href="scheduling_priority_display_order.html">Ordering and Priority</a></p>
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</li>
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<li>
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<p><a href="scheduling_events.html">Scheduling</a></p>
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</li>
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<li>
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<p><a href="scheduling_layout_list.html">Layout List Campaign</a></p>
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</li>
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<li>
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<p class="active"><a href="scheduling_ad_campaigns.html">Ad Campaigns</a></p>
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</li>
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<li>
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<p><a href="scheduling_overlays.html">Schedule Overlays</a></p>
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</li>
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<li>
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<p><a href="scheduling_geolocation.html">Geo Scheduling</a></p>
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</li>
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<li>
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<p><a href="scheduling_dayparting.html">Dayparting</a></p>
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</li>
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</ul>
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</body></html>
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<li><a href="displays.html" data-toc-name="displays">Displays</a></li><li><a href="users_administration.html" data-toc-name="users">Users</a></li><li><a href="configure_cms_settings.html" data-toc-name="configure">Configuration and Organisation</a></li><li><a href="troubleshooting.html" data-toc-name="troubleshooting">Troubleshooting</a></li>
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</ul>
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</div>
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<div class="col-md-9" role="main">
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<h1 id="ad_campaigns">Ad Campaigns <a href="#ad_campaigns" class="header-link"><span class="glyphicon glyphicon-link"></span></a></h1>
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<p>Create Advertising Campaigns where OTS Signs Command Center will work out how many plays are needed to satisfy entered criteria and handle the scheduling automatically for you.</p>
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<blockquote class="tip"><p>Enable the <strong>Access to Ad Campaigns</strong> Feature for each User/User Group who should have full access to this feature!</p>
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</blockquote>
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<h2 id="create_an_ad_campaign">Create an Ad Campaign <a href="#create_an_ad_campaign" class="header-link"><span class="glyphicon glyphicon-link"></span></a></h2>
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<p>Click on <strong>Campaigns</strong> under the <strong>Design</strong> section of the main CMS menu:</p>
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<ul>
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<li>
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<p>Click the <strong>Add Campaign</strong> button at the top of the grid.</p>
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</li>
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<li>
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<p>Select <strong>Ad Campaign</strong> from the drop down menu and complete the form fields:</p>
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</li>
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</ul>
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<p><img src="img/v4_layouts_campaign_add_ad_campaign.png" alt="Add Ad Campaign" /></p>
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<p>Folders are used to organise, search and easily Share User objects with other Users/User Groups. Ad Campaigns saved to a Folder will inherit the access options applied to that Folder.</p>
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<blockquote class="tip"><p>If users should also have access to the Layouts/Layout content, ensure that this is also saved to the same Folder!</p>
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</blockquote>
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<ul>
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<li>Give your Ad Campaign a <strong>Name</strong> for easy identification in the CMS including optional Tags.</li>
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</ul>
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<blockquote class="tip"><p>Tags and Folders can also be assigned to multiple Campaigns using the <strong>With Selected</strong> option at the bottom of the Campaign grid!</p>
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</blockquote>
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<ul>
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<li>
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<p>Use the drop down to set the <strong>Target Type</strong> for this Ad Campaign as <strong>Plays</strong>, <strong>Budget</strong> or <strong>Impressions</strong>.</p>
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</li>
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<li>
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<p>Include the total <strong>Target</strong> number for this Ad Campaign in relation to its selected Target Type.</p>
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</li>
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<li>
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<p>Click to <strong>Save</strong>.</p>
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</li>
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</ul>
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<p>Next, criteria needs to be set to allow OTS Signs Command Center to work out the play frequency.</p>
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<ul>
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<li>From the grid, use the row menu for the <strong>Ad Campaign</strong> and select <strong>Edit</strong>:</li>
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</ul>
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<p><img src="img/v4_campaigns_edit_ad_campaign.png" alt="Edit Ad Campaign" /></p>
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<ul>
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<li>Provide <strong>Start</strong> and <strong>End</strong> Dates and Times for the Ad Campaign. (This is required information and <strong>cannot</strong> be left blank)</li>
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<li>Select from available <strong>Displays</strong> and <strong>Display Groups</strong> to play this Ad Campaign on. (This is required information and <strong>cannot</strong> be left blank)</li>
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</ul>
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<blockquote class="tip"><p>Ensure that Displays have had <strong>Display Details</strong> correctly entered for the selected Displays which play this Ad Campaign, ensuring that <strong>Cost per play</strong> and <strong>Impressions per play</strong> fields have been completed!</p>
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</blockquote>
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<ul>
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<li>Click to <strong>Save</strong>.</li>
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</ul>
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<blockquote class="tip"><p><strong>Proof of Play</strong> needs to be set to <strong>ON</strong> for all Displays/Display Groups selected here, to ensure accurate reporting and plays!</p>
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</blockquote>
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<ul>
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<li>Assign a Layout using the <strong>Add Layout</strong> drop down menu.</li>
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</ul>
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<p>Once a Layout is selected further scheduling options are available:</p>
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<p><img src="img/v4_campaigns_assign_layouts_ad_campaign.png" alt="Assign Layouts Ad Campaign" /></p>
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<ul>
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<li>
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<p>Select which <strong>Days of the Week</strong> this Layout should be active in this Ad Campaign.</p>
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</li>
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<li>
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<p>Choose from existing <a href="scheduling_dayparting.html">Dayparts</a> if this Layout is only to be shown at selected predefined times.</p>
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</li>
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</ul>
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<blockquote class="tip"><p>Ad Campaigns can include multiple instances of the same Layout with different Dayparts assigned if required.</p>
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<p>For example, If you needed to show the same Layout for a defined ‘Morning’ daypart as well as a defined ‘Evening’ daypart add the Layout twice and define the required dayparts individually for each!</p>
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</blockquote>
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<ul>
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<li>Draw areas on the map to provide <strong>geo fenced</strong> based plays for any mobile displays, with content to be shown on entering a defined area.</li>
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</ul>
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<blockquote class="tip"><p>You can have multiple areas defined on the same map!</p>
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</blockquote>
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<ul>
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<li>Click to <strong>Save</strong>.</li>
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</ul>
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<p>The Layout will be added to the Campaign which can be edited/deleted if required using the row menu:</p>
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<p><img src="img/v4_campaigns_view_added_ad_campaigns.png" alt="View Ad Campaigns" /></p>
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<p>Continue to build your Ad Campaign by selecting Layouts and defining scheduling options.</p>
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<blockquote class="tip"><p><strong>Proof of Play</strong> needs to be set to <strong>ON</strong> for all Layouts added to the Ad Campaign to ensure accurate reporting and plays!</p>
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</blockquote>
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<p>OTS Signs Command Center will schedule automatically to fulfil the required play criteria to meet entered Targets.</p>
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<p>Ad Campaigns can be viewed on the <strong>Schedule</strong> as locked entries which cannot be edited from the scheduler itself.</p>
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<p><strong>Agenda</strong> can be used to see a more detailed play view of the Ad Campaign and preview included Layouts.</p>
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<p>The Ad Campaign progress will be shown in the Campaigns grid and on opening the Ad Campaign, providing that Proof of Play has been set to ON for all Displays and Layouts selected for the Campaign. As well as Cost per play and Impressions per play fields are completed for all selected Displays.</p>
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<p><img src="img/v4_campaigns_ad_campaign_grid.png" alt="Ad Campaign Grid" /></p>
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<blockquote class="tip"><p>The Reference tab can be used to provide reference information for the selected Campaign. Once added, this information can be viewed in the Campaign grid and via the API.</p>
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</blockquote>
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</div>
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</div>
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</div> <!-- container-->
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<footer class="ss_footer" role="contentinfo">
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<div class="container">
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<div class="pull-right">
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<img class="img-responsive logo" src="../img/logo.png" alt="OTS Signs Command Center" />
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</div>
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<p class="ss_back_to_top">Back to Top</p>
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<p class="ss_footer_links">Currently v4</p>
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<p class="ss_languages"><a href="../en/index.html">en</a></p>
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</footer>
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